Multichannel 2023 | Competitor Backlinks | Ballsy Co-Founder

Also... DIM weight; Omnichannel; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( May 1, 2023   Webinar: Streaming Video + Deck [Multichannel Selling Strategies for 2023]( [An avalanche of potential sales channels presents opportunities and challenges for ecommerce merchants.]( [Watch the 30-minute streaming webinar, to learn:]( • [How to select channels that align with your business.]( [Multichannel Selling]( • [Tips for testing channels to minimize financial risk.]( • [The opportunity (and obstacles) of brick-and-mortar.]( • [Customer acquisition tactics via the new "Buy with Prime."]( [Watch Now >](   [How to Reduce Parcel DIM Weights]( [Dimensional weight is a pricing method used by shipping carriers. It's a way to charge for the space your package takes up in their trucks and planes regardless of its actual weight. Read article >](   [3 Tools to Research Competitors' Backlinks]( [Google, Bing, and other search engines continue to rely on the quality and quantity of backlinks for organic rankings. Analyzing competitors' backlinks can provide ideas and inspiration. Read article >](   [Post-Covid Shoppers Are Omnichannel]( [Consumers are returning to in-store shopping — after they research online and while they compare competitive prices on-premises. Read article >](   [Entrepreneur Left Google to Launch Ballsy]( [Adam Hendle had a dream job with Google. Then he had an idea for a men's hygiene brand. Read article >](   🔥 Today's Great Ecommerce Idea To test new initiatives, set clear expectations "Performance Max campaigns are likely to yield a lower ROI, at least initially, while Dynamic Search Ads are typically the most efficient. For top-of-funnel tests, consider softer goals such as email sign-ups and form fills — both produce first-party data." - Matthew Umbro, Vice President of Advertising, Closed Loop   [🎙 'Ecommerce Conversations' Podcast]( [A Hunger to Learn Drives Paid Social Success]( [Pro Boxer Pivots to CBD Wellness]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Understanding Your Consumers' Digital Identity]( [Accelerate Growth with Walmart Marketplace]( [How to Secure Your Ecommerce Store](   [🎓 Webinar U]( Instant 20-minute video + ebook. [Multichannel Selling Strategies for 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.