Repeat Sales | SEO: ChatGPT Prompts | YouTube Shorts

Also... Paid social success; Great idea; Industry IQ Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( April 24, 2023   [Repurpose Core Products for Repeat Sales]( [Retaining customers is cheaper than acquiring new ones. Retention arguably favors direct-to-consumer brands who, owing to manufacturing control, can breathe new life into core, top-selling items. Otherwise, retailers can adjust an item’s presentation and promotion.]( [Retention Tactics]( [Regardless, here are eight ways to enliven a product mix to keep customers coming back.]( [8 Retention Tactics]( [Launch limited edition items. Consumers hate missing out. So limiting the quantity of certain products can create buzz and prompt quicker buying decisions. Give shoppers a purchase deadline, which works well with special services, digital goods, and preorders.]( [Offer exclusive versions. Making some options available only on your website versus, say, Amazon can attract more people to purchase directly. It can also entice shoppers to buy more limited items and, in some cases, increase average order values. Read article >](   [My Favorite ChatGPT Prompts for SEO]( [ChatGPT can streamline search engine optimization. But its responses are only as good as the prompts. Here are 29 favorites. Read article >](   [YouTube Shorts Are an Underpriced Opportunity]( [Entrepreneur Gary V called YouTube Shorts an "underpriced" marketing channel. Here's our overview, with examples and promotion options. Read article >](   [A Hunger to Learn Drives Paid Social Success]( [Andrew Foxwell launched his agency in 2012, focusing on social media advertising. Amid nonstop industry change, Foxwell concludes successful marketers must adopt a learning mindset. Read article >](   🔥 Today's Great Ecommerce Idea Create short-form videos "Long-form video is 10 times harder than short-form. It’s easier to tell a story in 15 to 30 seconds. My brand exists because short-form video has opened up a tidal wave of potential reach. Before, you had to be a creator, and that’s all you could focus on." - Isaac Medeiros, Founder of Mini Katana   [🎙 'Ecommerce Conversations' Podcast]( [Pro Boxer Pivots to CBD Wellness]( [Humor Lures Customers for Balls.co]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Accelerate Growth with Walmart Marketplace]( [How to Secure Your Ecommerce Store]( [The Optimization Opportunity in Retail Media]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.