Mastodon | Private-label Goods | Google Ads

Also... Humor lures customers; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( April 10, 2023 Today's sponsor: [Grunt Workers](   [Can Mastodon Help Merchants?]( [Mastodon is an open-source, non-profit social network founded in 2016 by developer Eugen Rochko in Germany. It attracted much attention following Elon Musk’s acquisition of Twitter and has become a prominent alternative.]( [Unlike Twitter, Mastodon is a decentralized network — no]( [Mastodon]( [single owner controls the entire system. Instead, Mastodon operates through 9,000 individuals running the Mastodon software on their own servers.]( [Twitter-like]( [The platform’s functionality is similar to Twitter. Each Mastodon account has a profile with a user name, bio, and image. Instead of 280-character tweets, there are 500-character toots. Users can follow others, build their own followers, and engage through replies, favorites, bookmarks, and boosts (reposts).]( [Additional features include the Content Warning (CW) button, enabling a customized message for, say, abusive language and obscuring the content until a reader clicks on it. Read article >](   A Message from Grunt Workers [No Time for Maximizing Klaviyo?]( [Grunt Workers]( [Adding full-time Klaviyo specialists from the Philippines is an affordable way to drive performance. Grunt Workers covers the human resources side of providing top-tier Philippine talent: recruiting, reviewing, hiring, coaching, disciplining, more. The result for ecommerce agencies and merchants is more sales for less money. Learn More >](   [How Private-label Goods Spur Online Retail]( [Private-label accessories are an affordable option for even smaller retailers. Shoppers love the convenience; merchants value the revenue. Read article >](   [Using Google Ads for Full-funnel Marketing]( [Full-funnel marketing introduces prospects to a brand and ultimately converts them to customers. Here's how to do it using Google Ads. Read article >](   [Humor Lures Customers for Balls.co]( [Kevin Williams is a no-nonsense investor who ended up owning and running a seller of grooming supplies for male private parts. Here's his story. Read article >](   🔥 Today's Great Ecommerce Idea Resell returned goods for eco-friendly revenue "Returns that are usable but no longer conform to the original condition often remain sellable at a reduced price. Be accurate and honest with descriptions of returned goods. Potential buyers will appreciate an opportunity for a bargain, and you’ll increase revenue while avoiding unnecessary waste." - Pete Bruckshaw, Freelance Business Writer   [🎙 'Ecommerce Conversations' Podcast]( [T-shirt Seller on Licensing, Drop-shipping, More]( [Amid Headwinds, SpyGuy Doubles Down]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Accelerate Growth with Walmart Marketplace]( [How to Secure Your Ecommerce Store]( [The Optimization Opportunity in Retail Media]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.