SEO: Clustering | Return Policies | WooCommerce Themes

Also... Steve Case; Ecommerce chart; Industry IQ, Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( April 5, 2023   [Domain Clustering]( [SEO for Domain Clustering Is Risky]( [Google has strived for years to diversify search results. Yet it still frequently returns two or more organic listings per query from the same site, which search optimizers call “domain clustering.”]( [On desktop results, the second clustered listing is indented. But it’s not indented on mobile.]( [Having two listings for a single query presumably produces more clicks. Thus optimizers sometimes seek ways to achieve those results. I know of no documentation from Google on the topic. But anecdotally it appears Google uses clustering in three scenarios.]( [Dual meanings. A keyword query could have dual meanings, prompting Google to produce a listing for both. An example is a query for “framing.”]( [Unsure of intent. Google may cluster results when it’s uncertain of the searcher’s intent — commercial or informational. An example is a search for “french drain.” Read article >](   [Rising Costs Prompt New Return Policies]( [The era of free returns, unlimited returns, and returnless refunds has been enormously expensive to most merchants. Read article >](   [15 Free Themes for WooCommerce]( [WooCommerce is flexible, powerful, and free, with many plugins and themes to enhance and improve it. Read article >](   From January 2015 [Steve Case on SMB Ecommerce; BigCommerce Investment]( [Steve Case, co-founder of America Online, is by any measure an Internet visionary. His private equity firm, Revolution, invested, in 2013, $40 million in BigCommerce...]( article >](   📊 Ecommerce Chart [U.S. returned goods]   [🎙 'Ecommerce Conversations' Podcast]( [T-shirt Seller on Licensing, Drop-shipping, More]( [Amid Headwinds, SpyGuy Doubles Down]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [Accelerate Growth with Walmart Marketplace]( [How to Secure Your Ecommerce Store]( [The Optimization Opportunity in Retail Media]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.