Retail Media | HowTo Schema | 20 Design Tools

Also... Native deodorant; Ecommerce chart; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( March 22, 2023 Today's sponsor: [Jolt logo](   [Retail Media Should be Data Thrifty]( ["Retail media" refers to advertising on retailers' websites, apps, and physical stores. The ad units include display ads, videos, sponsored product listings, email, and more.]( [eMarketer estimated 2022 revenue from retail media in the U.S. at $40.8 billion, representing 16.4% of all digital ad spending. As retail media advertising grows, so will the need]( [Retail Media]( [to carefully manage consumer data.]( [It starts with data thriftiness.]( [Data thriftiness is being mindful of the types of data collected, how it’s gathered and used, and how long it’s stored. It balances privacy concerns and marketing goals and informs shoppers what is being collected and how they can opt-out.]( [It’s the opposite of greedily collecting all possible info.]( [In many ways, retailers and retail marketplaces are becoming ad platforms. Read article >](   A Message from Jolt [Create a Professional Shopify Blog Using AI]( [Jolt]( [An active blog is critical for your Shopify store's success. It improves SEO, customer engagement, and brand identity. Jolt utilizes the latest cutting-edge AI to create and maintain a professional blog for you. The app instantly generates captivating articles and images based on your needs.]( [Install for Free >](   [20 Free Web Design Tools from Winter 2023]( [Here's our quarterly rundown of handy tools, apps, and fonts for merchants. This installment includes free image generators, no-code builders, mockups, and more.]( [Read article >](   [HowTo Schema: Guidelines, Tools, Tips]( [HowTo Schema on instructional web pages can generate rich snippets in organic search results, elevating visibility and click-throughs. Read article >](   From October 2020 [Native Deodorant Founder on Scaling to $100 Million in 2 Years]( [Despite reaching a whopping $100 million in revenue in just two years, Moiz Ali, the founder of Native deodorant, says the initial version was less than stellar. “We had a pretty mediocre product,” Ali told me. Read article >](   📊 Ecommerce Chart [Fast growth marketplaces]   🎙 ['Ecommerce Conversations' Podcast]( [CopySmiths Founder on AI Writing Tools]( [Amazon Consultant on Competition, Black-hat Sellers]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [How to Secure Your Ecommerce Store]( [In-house, Outsource, or Midsource?]( [Next-Generation Composable Marketplaces](   🎓 [Webinar U]( [Instant 20-minute video + ebook.]( [State of Marketplaces in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.