AI: Email Marketing | Silicon Valley Bank | CopySmiths Founder

Also... Product releases; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( March 20, 2023 Today's sponsor: [ProdPort logo](   [AI for Email Marketing]( [Optimizing delivery times was my first experience applying artificial intelligence to email marketing. The concept is to send an email when a recipient is likely to engage with it based on her historical opens and clicks — a form of machine learning.]( [Apple's iOS privacy changes have made open rates less]( [AI for Email Marketing]( [reliable, but it used to be a solid strategy. Many email platforms offered send-time optimization, including Mailchimp, Iterable, and IBM Watson Campaign (now Acoustic).]( [AI continues to disrupt email marketing. Platforms such as Grammarly, ChatSonic, ChatGPT, Jasper, and more can generate quality, personalized content quickly.]( [For example, I prompted ChatGPT to "write a paragraph of email marketing copy promoting my retail brand’s new 20% discount and include a mention of the socially responsible program we’re introducing to donate some of our proceeds to the community."]( [Read article >](   A Message from Prodport [Boost Conversions with Adaptive Product Pages]( [Prodport logo]( [Prodport leverages data mining and machine learning to dynamically personalize Shopify product pages in real time for each potential buyer. The result is dramatically higher conversions. Get up and running in minutes with results in 48 hours. Best of all, getting started is free! Get Started for Free >](   [Ecommerce Product Releases: March 15, 2023]( [This installment includes updates on drop shipping, returns management, one-click insurance, upsell and cross-sell solutions, customer video chats, payment tools, and more. Read article >](   [Hubris Upended Silicon Valley Bank]( [The demise of Silicon Valley Bank was the culmination of balance sheet mismanagement, aggressive expansion, and reliance on a relatively small number of customers. Read article >](   [CopySmiths Founder on AI Writing Tools]( [Katrina McKinnon was once wary of artificial intelligence-powered writing tools. Now she embraces them. She sees a coming sea change, with many opportunities for storytellers. Read article >](   🔥 Today's Great Ecommerce Idea For repeat buyers, be approachable "Shoppers need to know you’re readily available. List ways repeat customers can contact you and offer prompt and courteous support. Mistakes can lead to loyalty when you provide quick and thorough attention." - Pamela Hazelton, Senior Contributor   [🎙 'Ecommerce Conversations' Podcast]( [Amazon Consultant on Competition, Black-hat Sellers]( [Concealed Gun Safe Maker Seeks New Markets]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [How to Secure Your Ecommerce Store]( [In-house, Outsource, or Midsource?]( [Next-Generation Composable Marketplaces](   🎓 [Webinar U]( [Instant 20-minute video + ebook.]( [State of Marketplaces in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.