ChatGPT for SEO | De-influencers | Brand Ads?

Also... Amazon consultant; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( March 13, 2023 Today's sponsor: [Grunt Workers logo](   [ChatGPT for SEO Content]( [Artificial intelligence-driven tools such as ChatGPT, Jasper, and others can create content at scale. But the effect of those tools on organic search rankings is unclear.]( [Google has not yet issued official guidelines for indexing and ranking ChatGPT-generated content. It is not unusual,]( [ChatGPT for SEO]( [however, for Google to wait months or years to adopt rules and then penalize sites for past practices.]( [Nonetheless, search engine optimizers should rely on Google’s existing documentation.]( [Here’s what we know about ChatGPT-created content:]( - [Google’s algorithms can detect most ChatGPT copy. That could change, however, given the progression and sophistication of AI-created text.]( - [With the proper prompts, ChatGPT can create better content than most humans. It can write better college essays than many students, for example.]( - [Google doesn’t care how content is created, according to a tweet from its search liaison, provided the info is helpful to searchers.]( [Read article >](   A Message from Grunt Workers [Looking for Klaviyo Specialists?]( [Grunt Workers]( [Adding full-time Klaviyo experts from developing countries is the affordable way to drive performance. Grunt Workers covers the human resources side of providing top-tier talent from those regions: recruiting, reviewing, hiring, coaching, disciplining, more. The result for ecommerce companies is higher sales for less money. Learn More >](   [The Rise of De-influencers]( [De-influencers address consumers' desire for authenticity and transparency. It's the anecdote to over-to-top marketing pitches. Read article >](   [Unsure of Brand Ads? Just Do It]( [In a data-driven, pay-per-click age, brand advertising is seemingly a lost art. But it's arguably the most important type of promotion. Ask Nike. Read article >](   [Amazon Consultant on Competition, Black-hat Sellers]( [Amazon's marketplace in 2023 is crazy competitive. Ken Freeman, a former Amazon seller turned consultant, loves the challenge. Read article >](   🔥 Today's Great Ecommerce Idea Embrace Trends "Trends influence purchases. Regularly analyze what’s happening — especially on social media — and determine how it relates to your customers' needs and desires. Doing so helps leverage relevant content and identify untapped audiences." - Pamela Hazelton, Senior Contributor   [🎙 'Ecommerce Conversations' Podcast]( [Concealed Gun Safe Maker Seeks New Markets]( [Profit from Paid Acquisition Key for Ecom Owner]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [How to Secure Your Ecommerce Store]( [In-house, Outsource, or Midsource?]( [Next-Generation Composable Marketplaces](   🎓 [Webinar U]( [Instant 20-minute video + ebook.]( [State of Marketplaces in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.