Google Ads | Digital Goods | Designer Tech Stack

Also... Supply.co founder; Ecommerce chart; Industry IQ; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( March 8, 2023 Today's sponsor: [Exclusive logo](   [Google Ads Improves Automated Assets, Acquisition, More]( [Google Ads has introduced helpful updates in the last month. These include automatic assets, value-based bidding, and interface design enhancements.]( [Automatically Created Assets]( [Google Ads]( [Google has long offered advertisers automated assets for responsive search ads. Advertisers can enable this option for each campaign, but many decline owing to the uncertainty of the assets. Sometimes the assets don’t fit the brand, are inaccurate, or don’t make sense.]( [Most importantly, automatically created assets take control away from advertisers despite Google stating such assets improve conversions by 2%.]( [But Google has announced improvements to automatically created assets, which could warrant giving the feature another look. The most impactful change is the ability to remove an automatically created asset after its launch. That is not currently allowed. Read article >](   A Message from Exclusive [Webinar Today: Ramp Up Amazon Sales in 2023]( [Amazon growth webinar]( [Successful Amazon selling in 2023 means going beyond traditional marketplace tactics. "The Next Gen Playbook for Amazon Sales" is the essential webinar for sellers looking to immediately ramp up performance. Learn innovative marketing strategies, tools, more. Attend today, March 8, 2 p.m. ET. Free recording/slides. Register Now >](   [A Web Designer's Tech Stack]( [A web designer's tools facilitate project management, internal dialog, and close communication with clients. The actual design is often the easy part. Read article >](   [Digital Downloads Boost Sales and Loyalty]( [Digital goods such as tutorials, instructions, and courses add value to the sale of physical products. When sold separately, digital downloads boost revenue and expand global reach. Read article >](   From October 2022 [Supply.co Founder on Selling the Business]( [Supply.co is a direct-to-consumer seller of razors and shaving supplies. Co-founder Patrick Coddou has just sold the company, having survived the iOS 14.5 debacle. Here's his story. Read article >](   📊 Ecommerce Chart [Marketplaces-global]   🎙 ['Ecommerce Conversations' Podcast]( [Concealed Gun Safe Maker Seeks New Markets]( [Profit from Paid Acquisition Key for Ecom Owner]( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our advertisers. [How to Secure Your Ecommerce Store]( [In-house, Outsource, or Midsource?]( [Next-Generation Composable Marketplaces](   🎓 [Webinar U]( [Instant 20-minute video + ebook.]( [State of Marketplaces in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.