Meta Descriptions | Sustainable Fashion | Rolex of Supplements

Also... Global marketplaces; Great idea; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce Merchant]( Feb. 20, 2023 Today's sponsor: [MikMak logo](   [Tools to Create, Optimize Meta Descriptions]( [Meta descriptions are not organic ranking signals in Google and Bing. The descriptions do not always appear in organic search-result snippets. Still, meta descriptions are in the snippets more often than not, especially when a page lacks suitable content, such as product and category pages. Hence they remain important for search-result clicks and organic traffic.]( [Meta description tools]( [Google claims to display meta descriptions in snippets if relevant to the query. With that in mind, the descriptions should:]( - [Reflect the purpose of the page to satisfy a search intent.]( - [Include keywords, which appear in bold text in search results and thus increase clicks](. - [Not exceed 165 characters, roughly. Google does not typically show more than that, depending on the device.]( [Read article >](   A Message from MikMak [How to Thrive with Social Commerce]( [Social Commerce]( [In 2023 social commerce is the essential sales channel for brands. Attend "How to Thrive with Social Commerce in 2023," an exclusive webinar from MikMak, Salsify, and Anheuser-Busch. Learn critical tactics to ramp up your company's social commerce revenue. Wed., Feb. 22. Free recording. Register Now >](   [Charts: Top Global Marketplaces by Number of Visits]( [In this week's charts, we graph the top marketplaces — globally and in select countries. Read article >](   [Can Fast Fashion Ever Be Sustainable?]( [Inexpensive polyester-based garments are quick to make and quicker to dispose. The environmental impact is devastating. Read article >](   [The Rolex of Nutritional Supplements]( [Mike Tecku sold his successful Amazon stores, retired, and became bored. His latest venture is Momentum, a maker of nutritional shakes, which he calls "the Rolex of supplements." Read article >](   🔥 Today's Great Ecommerce Idea Emphasize free shipping "Customers dislike paying shipping costs. Try offering no-cost shipping, even if it requires a minimum order subtotal. Many shoppers will place additional items in their carts to hit free shipping thresholds." - Pamela Hazelton, Senior Contributor   🎙 ['Ecommerce Conversations' Podcast]( [6 Daily Videos Drive DTC Sword Seller]( [Maker of Apple Watch Bands Looks to Diversify]( [Subscribe]( to the podcast.   🎯 Industry IQ: [Midsourcing Lowers Costs, Drives Revenue](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [State of Marketplaces in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.