Performance Max | LinkedIn Groups | Product Releases

Also... Customer service; Ecommerce chart; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Feb. 15, 2023 | ✽ Thank you for subscribing!   [Updates to Performance Max Improve Transparency]( [Google has prioritized Performance Max campaigns in the last few years. The benefits to advertisers include access to new inventory, formats, and audiences across all Google channels.]( [But the challenges are the lack of transparency and reporting.]( [Google Ads logo]( [After submitting assets and audience signals, advertisers had little control — the system takes over. But Google has recently loosened its grip somewhat. Advertisers now have more options to improve and track the results of their Performance Max campaigns.]( [To date, Performance Max ads ran simultaneously with — or in place of — other campaigns. For example, advertisers running Shopping and Performance Max campaigns for the same widgets could pause one or run both, forcing them to compete. Advertisers can now create an experiment that splits traffic 50/50 between a standard Shopping campaign and a Performance Max. Read article >](   A Message from MarginDriver [New Technology in Ecommerce Accounting]( [MarginDriver logo]( [MarginDriver is the first ecommerce accounting platform to provide a real-time accounts receivable balance for each sales channel. By tracking paid and unpaid orders, month-end balances are confirmed and reconciled against third parties such as Shopify, Amazon, and eBay for accurate books and accrual accounting. See How It Works >](   [16 LinkedIn Groups for Entrepreneurs]( [LinkedIn hosts a whopping 2.4 million groups. Entrepreneurs have many to choose from for advice, networking, support, and more. Read article >](   [6 Customer Service Examples from Online Retailers]( [Changing consumer expectations and advances in technology provide merchants the opportunity to test customer support options. Many reduce costs while improving shoppers' experiences. Read article >](   [Ecommerce Product Releases: February 15, 2023]( [This installment of our twice-monthly series includes updates live video commerce, shipping services, social commerce, and more. Read article >](   📊 Ecommerce Chart [U.S. holiday mobile]   🎙 ['Ecommerce Conversations' Podcast]( [6 Daily Videos Drive DTC Sword Seller]( [Maker of Apple Watch Bands Looks to Diversify]( [Subscribe]( to the podcast.   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [State of Marketplaces in 2023]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.