AI vs. SEO | Canonical Tags | TikTok

Also... Sword seller, Webinar U, more Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Feb. 13, 2023 | ♡ Thank you for subscribing!   [AI Won't Kill SEO, but Plan Anyway]( [Rampant speculation among marketers has fueled fears that AI-powered search engines will produce more answers than links, delivering less traffic to millions of websites.]( [The concern, while likely overblown, is worth acknowledging. On the one hand, businesses should not panic. Artificial intelligence will not destroy organic search traffic this year, this decade, or ever.]( [ChatGPT logo]( [But it’s hard to ignore to dramatic popularity of ChatGPT and the AI-driven arms race of leading search engines — Google, Bing, and Baidu.]( [Hence business leaders should plan for possible outcomes. I’ll address four of those possibilities in this post:]( - [AI-driven search reduces links,]( - [A tactical shift in search engine optimization,]( - [Search results become better,]( - [The rise of new, specialized search engines.]( [Read article >](   [SEO: Canonical Tags Dos and Don’ts]( [Canonical tags can help Google, Bing, and other search engines resolve duplicate content conflicts. But the tag is only a hint, and search engines may ignore it. Here's our guide for using canonicals. Read article >](   [8 TikTok Content Ideas for Merchants]( [TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences. Read article >](   [6 Daily Videos Drive DTC Sword Seller]( [Mini Katana is a direct-to-consumer seller of Samurai-themed letter openers, swords, and related accessories. Just two years old, the business produces a whopping six videos every day. That's 3,000 videos to date. Read article >](   🔥 Today's Great Ecommerce Idea Recruit loyal customers for referrals "Dedicated customers want you to succeed. They also love getting something at a discount or free. Offer customers special coupons, products, or gift cards for sending buyers your way. Alternatively, run a social media hashtag campaign wherein shoppers post photos or videos using your items. The goal is to generate interest in your store." - Pamela Hazelton, Senior Contributor   🎙 ['Ecommerce Conversations' Podcast]( [Maker of Apple Watch Bands Looks to Diversify]( [Ridge Wallet CEO Aims for $1 Billion Exit]( [Subscribe]( to the podcast.   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [State of Marketplaces in 2023]( [Reducing Transaction Friction and Fraud]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.