Ad Tracking | SEO: Web Crawlers | Books in 2022

Also... Top 2022 posts; Starting a biz; Customer retention; more. Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Jan. 4, 2023 | 🎉 Happy 2023! A Message from CapForge [The Best Ecommerce Bookkeeping, Tax for SMBs]( [Capforge Bookkeeping]( [CapForge Accounting understands exactly how Shopify, Amazon, Walmart.com, Etsy, and all of ecommerce works for retail, private label, wholesale, and even dropshipping. Our fees are affordable and fixed — never hourly — for bookkeeping and taxes with free, unlimited support. QuickBooks-based. Friendly, expert staff. Learn More >](   [A Gathering Storm for Digital Ad Tracking?]( [The rise of consumer privacy initiatives will likely upend cross-platform ad tracking. Or it already has. Welcome to the "first-party data arms race."](   [Amid FBA Fee Hikes, Sellers Consider Alternatives]( [Rising fees strain FBA sellers — forcing some to raise the price of goods and others to pursue alternative sales channels. Contributor Marcia Kaplan takes a closer look.](   [Q&A: Barry Schwartz, Publisher of Search Engine Roundtable]( [Barry Schwartz is a pioneering tech publisher, journalist, and search engine authority. He just celebrated his 19-year anniversary with Search Engine Roundtable, having launched the site in 2003.](   [How to Use Web Crawlers for SEO]( [Web crawler tools are essential for search engine optimization, but the info they provide can be overwhelming. Here's how to prioritize and cut through the clutter.](   [12 Outstanding Marketing Campaigns from 2022]( [This year's list of memorable marketing campaigns includes iconic products, menu hacks, leveraged partnerships, and more.](   [4 Ways Fonts Enhance an Ecommerce Brand]( [The right font on an ecommerce website enhances the brand's mission. Here are four ecommerce examples of typography done well.](   [Our Favorite Books of 2022]( [Contributors to Practical Ecommerce are experts in their respective fields and seasoned writers and thinkers. We asked them for notable books they read in 2022. Here are their responses.](   [2022 Top 25: Our Most Popular Posts of the Year]( [We published roughly 500 articles in 2022. Here are the 25 with the most page views.](   [Master Customer Retention in 2023]( [Retaining customers is the key to long-term ecommerce success. Here are pointers to increase your company's retention rate in 2023 and beyond.](   [A Practical Guide to Starting an Ecommerce Business]( [Starting an ecommerce business can be the first step in a rewarding career. But it's not easy. This guide by Senior Contributor Armando Roggio, a 20-year ecommerce veteran, is realistic and thus enormously helpful.](   [Tips for Sustainable Last-mile Deliveries]( [The "last mile" of ecommerce delivery typically produces the most emissions per package. Here are five ways merchants can help.](   [Amid a Cash Crunch, OneBlade Retrenches]( [COO Charles Pyles implemented forced economizing when the company's sole investor couldn't inject additional funds. He shares his story in this week's "Ecommerce Conversations."](   📊 Ecommerce Chart [US retail-ecom]   🎙 ['Ecommerce Conversations' Podcast]( [PetPlate Exec on Selling 'Human-grade' Dog Food]( [Homes Smell Better with Pura]( [Subscribe]( to the podcast.   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [Reducing Transaction Friction and Fraud]( [How to Supercharge Product Feeds for Sales, ROI]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2023 Practical Ecommerce.