Ecom Employment | SEO Competitors | Poppi Founder

Also... Holiday returns; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Dec. 12, 2022 | ✪ On this day in 1980, Apple's stock began trading publicly, on Nasdaq. A Message from Cart2Cart [Easy 3-step Data Migration between 85 Carts]( [Cart2Cart]( [Cart2Cart's ecommerce migration service simplifies data transfer from one platform to another. Works with 85 carts — Shopify, BigCommerce, WooCommerce, Magento, PrestaShop, OpenCart, more — to move your store database seamlessly and error-free. Learn More >](   [Q&A: Executive Recruiter on State of Ecommerce Employment]( [The news of layoffs at Amazon, Shopify, and other ecommerce companies has caused much industry angst. We asked Harry Joiner, a longtime ecommerce recruiter, for his perspective.](   [3 Tools to Identify SEO Competitors]( [Identifying competitors for organic search rankings is more difficult than it appears, potentially involving thousands of keywords and a slew of domains.](   [How to Turn Holiday Returns into Sales]( [Consumers who seek to return holiday gifts are an opportunity for engagement, acquisition, and long-term revenue.](   [Founder’s Gut Health Inspires Poppi, a Soda]( [Persistent stomach pain prompted Allison Ellsworth to formulate a prebiotic soda, which she named Poppi. That was in 2018. It's now among the fastest-growing beverage brands in the U.S.](   🔥 Today's Great Ecommerce Idea Design Every Page with a Goal in Mind "Your strategy should determine visitors' workflow. Start by listing the potential actions someone can take on your site and decide the priority for each page. The goals may vary, but limit each page to two calls-to-action, making clear via the design which one is primary, so they don’t visually compete." - Barbara Carneiro, Founder, Word Revolution   🎙 ['Ecommerce Conversations' Podcast]( [Chaiz Aims to Disrupt Car Warranty Biz]( [Winc CMO on Complexities of Online Wine Sales]( [Subscribe]( to the podcast.   🎯 Industry IQ: Resources from our partners. [The Ultimate Guide to Retail in 2023](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [Reducing Transaction Friction and Fraud]( [How to Supercharge Product Feeds for Sales, ROI]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.