Holiday Shoppers | SEO: Answer Boxes | Klaviyo Founder

Also... Online marijuana?; Fraud v. friction; Industry IQ; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Nov. 14, 2022 | ✪ On this day in 1943, software pioneer Peter Norton was born. A Message Channable [How to Succeed in Retail in 2023]( [Channable]( [Retail in 2023 is about connecting channels, customers, and personalized experiences — aligning the right products to the right audiences. Download "The Ultimate Guide to Retail," Channable's all-new, all-encompassing resource for modern omnichannel selling, to learn key trends, conversion tactics, engagement, much more. Download Now >](   Webinar: Streaming Video + Ebook [How to Drive Conversions (and Prevent Fraud)]( [Friction is anything that hurts conversions by slowing down consumers’ online shopping experiences. Shoppers dislike friction, but merchants require it. In this webinar, we explain how merchants minimize friction and drive sales while preventing fraudsters. Watch Now >](   [Convenience, Savings Drive 2022 Holiday Shoppers]( [Amid inflation worries, holiday shoppers in 2022 seek savings combined with convenient experiences. Here are seven ways merchants can meet those needs.](   [SEO: Answer Boxes vs. Featured Snippets]( [Featured snippets are traffic generators. Answer boxes are not. Here's the difference.](   [Is Online Marijuana the Next Big Thing?]( [Sweeping state-based marijuana legalization has created a booming industry. But limitations remain for ecommerce.](   [Klaviyo Founder: 'We're Good at Storing Data']( [Andrew Bialecki launched Klaviyo in 2012 as a data repository for other businesses. Then a friend told him about Shopify. Fast forward to 2022 and Klaviyo is a global email-marketing juggernaut.](   🔥 Today's Great Ecommerce Idea Offer Priority Access to Build Product Subscriptions "Product subscriptions can stabilize revenue. Attract subscribers with first-chance or exclusive access to new or select products, with or without a discount. This can work well with stores that sell limited edition or low-availability items. Incorporate the program with product waitlists for an extra incentive." - Pamela Hazelton, Senior Contributor   🎙 ['Ecommerce Conversations' Podcast]( [Frugal Living Suits 'My Wife Quit' Founder]( [Agency Marketer Goes In-house at Range Leather]( [Subscribe]( to the podcast.   🎯 Industry IQ: Resources from our partners. [The Ultimate Guide to Retail in 2023](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [Reducing Transaction Friction and Fraud]( [How to Supercharge Product Feeds for Sales, ROI]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.