Reducing Transaction Friction and Fraud

Reducing Transaction Friction and Fraud Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant](   Nov. 11, 2022 | Webinar U: Instant Video + Ebook   [Reducing Transaction Friction and Fraud]( Friction is anything that slows down consumers' online shopping experiences. Shoppers disdain friction, but merchants require it to consummate a transaction and prevent fraud. In this 20-minute streaming webinar, we'll explain how merchants minimize friction to close more sales while preventing fraudsters. [Reducing Friction]( Watch the instant video (and download the ebook) to learn: - 3 types of friction — Required, Needed, Desired — and the importance of each. - Innovative ways to minimize friction while capturing essential data. - Examples of excessive friction that decimate sales. Registrants receive immediate access to the streaming video and bonus companion ebook. [WATCH NOW >]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe]( frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.