Also... Ruby on Rails; Charts; Great idea; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( June 6, 2022 | ⪠On this day in 1925, Walter Chrysler founded the Chrysler Corporation. A Message from RyderCommerce by Whiplash [Swamped Fashion Brand Gets Stable Fulfillment]( [RyderCommerce Whiplash]( [Edikted is a digitally-native fashion brand for Gen Z consumers. Launched in 2021, Ediktedâs marketing strategy of TikTok micro-influencers produced an avalanche of orders that swamped fulfillment capabilities. Overwhelmed, Edikted turned to Whiplash, the tech-driven fulfillment and logistics provider. Read the Case Study...]( â Webinar: Streaming Video + Ebook [Stop Abuse of Free Trials, Sign-up Codes]( [Free trials, sign-up codes, and referral bonuses are popular ecommerce promotions. But the abuse of those vehicles by shoppers costs merchants billions annually. In this 20-minute streaming webinar and PDF ebook, we'll address common types of promo fraud and how merchants prevent them. Instant Access...]( â [Charts: Digital Health Trends Worldwide Q1 2022]( [Covid-19 has accelerated investments in healthcare technology â telehealth, digital therapeutics, clinical trials, and more. We tell the story in four insightful charts.]( â [Ecommerce Product Releases: June 2, 2022]( [Ecommerce merchants enjoy non-stop innovation from vendors and service providers. This installment of "Product Releases" includes updates on social commerce, customer service, and returns management.]( â [Local SEO: 9 Free Tools]( [Consumers increasingly use the internet to locate and scrutinize local businesses before visiting. Thus SEO for brick-and-mortar retailers is critical for walk-in traffic.]( â [Cocktail Syrup Manufacturer Pivots to DTC]( [Liber & Co., a maker of cocktail syrups, thrived by selling to bars and restaurants. Then Covid hit, decimating revenue. Co-founder Chris Harrison explains what happened next.]( â From 2008 [David Heinemeier Hansson, Ruby on Rails Creator]( [David Heinemeier Hansson created the Ruby on Rails software framework and is a partner in 37signals, producers of the popular Basecamp suite of online collaboration tools. He has been profiled in leading publications such as Wired and Business 2.0.]( â ð¥ Today's Great Ecommerce Idea Ecommerce Is Not Just Flipping a Switch "I've worked in ecommerce since 2006. Starting, running, and optimizing a B2C or B2B ecommerce business is not flipping a switch and sitting back. Here are three lessons I've learned. First, start a site with the minimum, bare-bones features. Second, insist on transparency with all team members to encourage trust. Third, never stop optimizing for conversions. That job is never done." - Christopher Dobroth, Director of Ecommerce, Lighting Reimagined â ð ['Ecommerce Conversations' Podcast]( ['Impossible Sleep' Makes Sleep Possible]( [Fed-up Toy Company Responds to Knock-offs]( [Subscribe]( to the podcast. â ð¯ Industry IQ: Resources from our partners. [The Subscription Playbook for 2022]( [Key Ecommerce Trends for 2022-2025]( â ð [Webinar U:]( [Instant 20-minute video + ebook.]( [Stop Promo Abuse and Increase Revenue]( [How Retailers Use Marketplaces in 2022]( [3 Pillars for Successful Cross Border Commerce]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430
Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.