Google Sheets SUMIF | DIY SEO | Sutro Pivots

Also... TikTok marketing; Great idea; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( April 4, 2022 | ★ On this day in 1975, Microsoft launched. A Message from Whiplash [True Omnichannel Fulfillment, Built to Scale]( [Whiplash]( [Whiplash provides scalable, technology-based ecommerce fulfillment that caters to both established and emerging brands. It's data-driven logistics paired with advanced ecommerce and fulfillment automation. Your Brand. Fulfilled. Learn More...](   [How to Use SUMIF, SUMIFS in Google Sheets]( [Analyzing total site traffic by channel for a specific period can seem daunting. But Google Sheets SUMIF and SUMIFS functions make the process straightforward.](   [10 Do-it-yourself SEO Tips to Save Money]( [A basic understanding of search engine optimization is essential for online merchants. These 10 DIY tips address keyword research, internal links, educational resources, more.](   A Message from Whidegroup [Ukraine-based Shopify, Magento Development]( [Whidegroup]( [We're the Whidegroup, a 10-year-old boutique ecommerce development company from Ukraine. We specialize in Shopify and Magento websites, apps, extensions, integrations, and page speed optimization — for B2C and B2B. Our expert Ukraine-based team is ready to work immediately on your project. Contact Us Today...](   [TikTok Marketing Done Right]( [Unsure how to market your ecommerce business on TikTok? Here are four brands that do it well, focusing on humor and authenticity.](   [Sutro Pivots from Drinking Water to Swimming Pools]( [Ravi Kurani is an engineer who launched Sutro, a water sensor manufacturer, in 2012. His initial go-to-market strategy failed. So he pivoted.](   🔥 Today's Great Ecommerce Idea Track the Impact of Site Changes with Annotations "Annotations in Google Analytics allow you to record change history, such as changes to pricing, shipping, and other items. 'Create new annotation' appears to the lower right in any graph report. Previous annotations appear below the graph. Using annotations, you can compare results for any metric, such as a key performance indicator." - Morgan Jones, CEO, Power My Analytics   🎙 ['Ecommerce Conversations' Podcast]( ['People Development' Drives AppSumo to $80 Million in Revenue]( [For Fragrance One, It’s Selling without Smelling]( [Subscribe]( to the podcast.   🎯 Industry IQ: Resources from our partners. [The Complete Guide to E-commerce Security]( [Sell Subscriptions without External Apps](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [How to Recover Chargebacks and Avoid Hidden Costs]( [Fight Fraud and Approve Good Customers with Manual Review]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.