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Also... Platforms; Charts; Industry IQ; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( March 30, 2022 | ★ On this day in 1964, "Jeopardy!" debuted, on NBC. A Message from MikMak [eCommerce Metrics That Matter in 2022]( [MikMak]( [Monitoring key performance indicators is vital for ecommerce success. But it’s difficult to know which metrics to track. Advertising, traffic, conversions, channels, customer demographics — all are critical. Download MIkMak’s "Guide to eCommerce Performance Metrics" to uncover the KPIs that matter for your business in 2022. Download Guide…](   [The Best Navigation for Ecommerce Sites]( [The best ecommerce navigation mimics human decision-making. Too many sites overwhelm visitors with complex menus and an avalanche of info.](   [Are Google Ads SKAGs Effective in 2022?]( [Single keyword ad groups were once popular in Google Ads campaigns. But has Google's pivot to ad automation made SKAGs less effective?](   A Message from Synder [Manage Your Books Like an Accountant]( [Synder]( [How do you manage your bookkeeping to ensure you're reaching your KPIs? You could spend hours working on your books, or you could use Synder. Automatically sync transactions, generate profit and loss reports, categorize sales and expenses, and track inventory across multiple sales channels. Redeem 40% Off Coupon](   [13 New Ecommerce Books for Spring 2022]( [Once a quarter we publish a rundown of new business books that could help ecommerce merchants. This installment includes titles on analytics, podcasting, events, direct-to-consumer, more.](   [Charts: Financial Stats of 6 Ecommerce Companies]( [The pandemic-induced shift to online shopping has been a financial windfall for many ecommerce companies and related vendors. We look at six of them here.](   [What I've Learned about Ecommerce Platforms]( [Contributor Christopher Dobroth has spent 16 years in ecommerce. He has used many ecommerce platforms. Here's what he's learned to date.](   📊 Ecommerce Chart [Average order]   🎙 ['Ecommerce Conversations' Podcast]( ['People Development' Drives AppSumo to $80 Million in Revenue]( [For Fragrance One, It’s Selling without Smelling]( [Subscribe]( to the podcast.   🎯 Industry IQ: Resources from our partners. [The Complete Guide to E-commerce Security](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [How to Recover Chargebacks and Avoid Hidden Costs]( [Fight Fraud and Approve Good Customers with Manual Review]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.