B2B Events | Search Console | Fragrance One

Also... Chargebacks; Lessons in ecommerce; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( March 21, 2022 | ★ On this day in 2006, Twitter launched. Webinar: Streaming Video + Ebook [How Merchants Recover Chargebacks]( [Recover Chargebacks]( [Credit card chargebacks are revenue killers, costing merchants not only the value of the entire transaction but also processing fees, customer acquisition expenses, and much more. In this 20-minute streaming video, we'll explain chargebacks — the process, the costs, and how merchants can recover (or prevent) their occurrence. Instant Access...](   [Charts: Future of B2B Events]( [The pandemic appears to have reset priorities of B2B event attendees and vendors. Both now value digital experiences as much as in-person, according to a recent survey.](   [Lessons from 16 Years in Ecommerce]( [Christopher Dobroth has worked in ecommerce since 2006. He's held management and operational positions across many industries. Here are his three lessons for success.](   A Message from Synder [Here's What Your Sales Data Is Telling You]( [Synder]( [How well do you know the numbers across your ecommerce platforms? Synder provides the best solution for (i) accurately generating profit and loss reports, (ii) categorizing sales and expenses in a few clicks, and (iii) tracking inventory across multiple sales channels.]( 40% Off...](   [How to Diagnose Organic Traffic Losses Using Search Console]( [Diagnosing a loss in organic search traffic starts with identifying the affected queries and pages. Search Console can do that and more. We explain in this terrific tutorial.](   [For Fragrance One, It's Selling without Smelling]( [Fragrance One is a direct-to-consumer seller of colognes and perfumes — entirely online. Sales are booming despite buyers never smelling the fragrances.](   🔥 Today's Great Ecommerce Idea Drive Product Sales with TikTok "TikTok is the newest social media craze. It's also a generator of ecommerce customers, as many brands have discovered. To drive traffic (and thus sales) from TikTok to your ecommerce site, consider (i) adding your store link to your TikTok bio, (ii) invest in one of TikTok's advertising options, and (iii) work with an influencer." - Kaleena Stroud, Ecommerce Writer, Consultant   🎙 ['Ecommerce Conversations' Podcast]( [Fox Rocks on LinkedIn]( [Stryx, a DTC Brand, Prepares Rollout in Target Stores]( [Subscribe]( to the podcast.   🎯 Industry IQ: Resources from our partners. [The Complete Guide to E-commerce Security](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [How to Recover Chargebacks and Avoid Hidden Costs]( [Fight Fraud and Approve Good Customers with Manual Review]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.