Retail Funding 2021 | SEO: Domain Names | Murphy Beds

Also... Behind-the-scenes content; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Feb. 28, 2022 | ★ On this day in 1861, the U.S. territory of Colorado was organized. A Message from Whidegroup [Ukraine-based Shopify, Magento Development]( [Whidegroup]( [We're the Whidegroup, a 10-year-old boutique ecommerce development company from Ukraine. We specialize in Shopify and Magento websites, apps, extensions, integrations, and page speed optimization — for B2C and B2B. Our expert Ukraine-based team is ready to work immediately on your project. Contact Us Today...](   Webinar: Streaming Video + Ebook [The Top Fraud Risk?]( [The cost to ecommerce merchants of declining good customers is 13 times more than actual fraud. It’s a massive problem — impacting billions of dollars in revenue annually. In this 20-minute streaming video and companion ebook, we’ll address the keys to separating the crooks from valued buyers. Instant Access...](   [Charts: Global Retail Tech Funding 2021]( [2021 was a record year for global funding of retail technology. In this installment of our weekly charts, analyst Adel Boukarroum breaks down the numbers.](   [How Domain Names Impact SEO]( [SEO myths surrounding domain names include age, registration length, embedded keywords, and more. Contributor Ann Smarty debunks those while addressing a name's importance in this helpful piece.](   A Message from Swell Commerce [How Swell Is Transforming the Coffee Industry]( [Swell Commerce]( [Producing amazing coffee makers was just the beginning for Spinn. Using the Swell ecommerce platform, Spinn connects its machines to a marketplace of 400 independent roasters, allowing customers to choose their favorite coffee and then brew it — automatically! Read Spinn’s Story...](   [Behind-the-scenes Content Is Authentic Storytelling]( [Behind-the-scenes content provides customers and prospects with a real-life view of a company. It drives authenticity and thus trust. Here are four examples from online retailers.](   [Consumers in a Pandemic Need Murphy Beds]( [Lori Wall Beds launched 10 years ago in a garage. Revenue now exceeds $10 million. Owner Brenden Marquardt describes going from a side hustle to a thriving direct-to-consumer company.](   🔥 Today's Great Ecommerce Idea Google Search Console Is Essential for SEO "Performance reports under the 'Search results' tab in Google Search Console are enormously helpful for SEO. URL ranking positions, impressions, keywords — all appear in the Performance reports. There are many uses for these reports. One is to identify keywords that are ranking well but have low clicks and then update title tags and meta descriptions to improve. I've been a search-engine optimizer since the 1990s. No tool has been as helpful as the free, updated Search Console." -Bill Sebald, Managing Partner, Greenlane, an agency.   🎙 ['Ecommerce Conversations' Podcast]( [BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing]( [Solo Brands Founder, Now Wealthy, Reflects]( [Subscribe]( to the podcast.   🎯 Industry IQ: Resources from our partners. [The Complete Guide to E-commerce Security](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [Fight Fraud and Approve Good Customers with Manual Review]( [Operational Foundations of KPI Dashboards]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.