Apparel Scrutiny | 17 Podcasts | SMS Marketing

Also... Choosing products; Information design; Industry IQ; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Feb. 23, 2022 | ★ On this day in 1896, Leo Hirshfiel introduced the Tootsie Roll. A Message from Cahoot [The Great Debate: DTC vs. Marketplaces]( [Cahoot]( [Attend a live webinar on March 2 for a friendly debate between experts at BigCommerce, ChannelAdvisor, Tinuiti, and Cahoot. Which channels are poised to grow in 2022 — direct-to-consumer, marketplaces, or both? How can you make the most of your chosen channels? Free recording to registrants.]( Your Spot Today...](   Webinar: Streaming Video + Ebook [Most Fraud Platforms Block More Good Customers Than Bad]( [The cost to ecommerce merchants of declining good customers is 13 times more than actual fraud. In this 20-minute streaming video, we'll address the keys to separating the crooks from valued buyers in a friction-free ecommerce checkout. Instant Access...](   [Apparel Brands Face Environmental Scrutiny]( [The global apparel industry is among the most environmentally damaging. Eighty percent of clothing fiber ends up in landfills. Consumers are taking notice.](   [17 Podcasts for Online Merchants in 2022]( [Since 2011 we've published a periodic rundown of helpful podcasts for ecommerce merchants. Our 2022 update includes shows for new entrepreneurs, seasoned owners, executives, and more.](   A Message from Swell Commerce [Design a Website to Start Selling in Minutes]( [Swell Commerce]( [Launch your business fast with the shopping experience you want. Swell’s intuitive dashboard, built-in features, and ready-to-go storefronts allow you to grow your brand your way. Get your store started in minutes and your first 14 days free.]( [Start Free Trial...](   [How to Integrate SMS into Email Marketing]( [Many ecommerce brands drive engagement and conversions via text messages But implementing the channel requires caution and sensitivity. We explain in this helpful post.](   [A Model for Choosing Products to Sell]( [Commodities typically have lower profit margins than manufactured goods or transformational products. For merchants, understanding the difference could determine success or failure.](   [How Information Design Drives Conversions]( [Understanding visitors' goals and the steps you want them to take will help determine the layout of your site's information. We explain in this post, using four examples.](   📊 Ecommerce Chart [B2B buyers]   🎙 ['Ecommerce Conversations' Podcast]( [BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing]( [Solo Brands Founder, Now Wealthy, Reflects]( [Subscribe]( to the podcast.   🎯 Industry IQ: Resources from our partners. [The Complete Guide to E-commerce Security](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [Fight Fraud and Approve Good Customers with Manual Review]( [Operational Foundations of KPI Dashboards]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.