Outbound Marketing | SEO Tools | BK Beauty

Also... Q4 digital ad spend; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Feb. 21, 2022 | ★ On this day in 1842, John J. Greenough patented the sewing machine. Webinar: Streaming Video + Ebook [The Top Fraud Risk Is Declining Good Customers]( [Fight Fraud, Manual Review]( [The cost to ecommerce merchants of declining good customers is 13 times more than actual fraud. It’s a massive problem — impacting billions of dollars in revenue annually. In this 20-minute streaming video and companion ebook, we’ll address the keys to separating the crooks from valued buyers.]( Access...](   [Outbound Marketing In an Inbound World]( [Search engine optimization, content marketing, and the whole of inbound marketing are important for promoting a business. But let’s not forget about advertising.](   [SEO Tools from Google and Bing]( [Many independent tools emulate the behavior of search engine crawlers. But the best tools come from the search engines themselves: Google Search Console and Bing Webmaster Tools.](   A Message from Ethair Market [Accept Crypto on a New Marketplace]( [Ethair Market]( [Ethair is the all-new marketplace with low selling fees and cryptocurrency support. Health and beauty, electronics, home goods, auto parts, arts and crafts, much more — consumers love Ethair. Merchants love the profits. Learn More...](   [Charts: Q4 2021 Digital Advertising Spend]( [Digital advertising spend for physical products increased in Q4 2021 but at a slower rate than Q4 2020. In this week's charts, we show the spending levels across categories and platforms.](   [BK Beauty, Avoiding Facebook, Thrives with Affiliate Marketing]( [Paul Jauregui launched BK Beauty, a direct-to-consumer beauty brand, with Lisa, his wife, in 2019. Unlike many DTC brands, BK Beauty does not rely on Facebook advertising.](   🔥 Today's Great Ecommerce Idea Use Google Ads Editor to Streamline Management "Google Ads Editor is an offline application to receive downloads from an account to make bulk edits and additions. The tool can save days of tedious work. The top benefits of Google Ads Editor, in my experience, are (i) copy and paste existing ad groups, (ii) filter Google Ads data, (iii) find duplicate keywords, and (iv) importing and exporting." - Matthew Umbro, Key Account Director, Brainlabs   🎙 ['Ecommerce Conversations' Podcast]( [Solo Brands Founder, Now Wealthy, Reflects]( [LiveRecover Founder Sells Company, Buys OrderBump]( [Subscribe]( to the podcast.   🎯 Industry IQ: Resources from our partners. [The Complete Guide to E-commerce Security](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [Fight Fraud and Approve Good Customers with Manual Review]( [Operational Foundations of KPI Dashboards]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.