SEO: 'People also ask' | Amazon v. Walmart | TikTok

Also... Performance Max ads; Industry IQ; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Jan. 17, 2022 | ★ On this day in 1949, the Volkswagen Beetle arrived in the U.S. A Message from Cahoot [Peer-to-Peer Fulfillment Boosts Growth]( [Cahoot]( [Offering free and fast shipping increases online orders by upwards of 50%. But it’s too expensive for most sellers. Cahoot’s patented peer-to-peer fulfillment model is the lowest cost by design. It works with all sales channels and all ecommerce platforms. Get better fulfillment.]( [Talk to an Expert...](   [SEO for Google's 'People also ask']( [Google's "People also ask" section is a treasure trove of questions from potential customers. It's an optimization opportunity — for rankings in Google as well as conversions on an ecommerce site.](   [Setting Up Google's Performance Max Campaigns]( [Google's Performance Max campaigns are the latest iteration in the company's emphasis on automation and machine learning. It's worth testing Performance Max despite the lack of reporting transparency.](   A Message from Sendinblue [Need More from Email Marketing?]( [Sendinblue]( [Email marketing can engage customers and drive sales for ecommerce brands and retailers. But success can be elusive. Download Sendinblue's essential guide to ecommerce email marketing and learn critical tactics, trends, ROI strategies, and much more. Download the Guide…](   [Amazon, Walmart and the Epic Battle for Consumer Spending]( [Amazon is adding brick-and-mortar locations. Walmart is beefing up its online tools. It's a massive battle of two retail titans. We compare their operations and strategies in the historic competition for consumer spending.](   [TikTok Marketing Is Hard Work]( [Ryan Magin founded Viral Edits, an agency, roughly two years ago. He creates original and repurposed videos for brands and influencers, focusing on TikTok and Instagram. The process is much more difficult than it appears, he says, requiring hours of video...](   🔥 Today's Great Ecommerce Idea Use Filters in Google Ads to Remove the 'Noise' "Managing Google Ads can be daunting, even for experienced practitioners. It’s vital that advertisers sort out the noise. One underused method is to filter the view. Filters limit the amount of data presented in the main table of the Google Ads interface by a predetermined set of conditions. My favorite filters are (i) Poor Placements, (ii) Close Variants, (iii) Spend per Keyword." - Robert Brady, Founder, Righteous Marketing   🎙 ['Ecommerce Conversations' Podcast]( ['I Like Starting Things,' Says Serial Entrepreneur]( [MarketerHire Exec on Freelancers, Content, SEO]( [Subscriptions, Books Drive Man Flow Yoga]( [Subscribe]( to the podcast.   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [Operational Foundations of KPI Dashboards]( [Ecommerce Conversion Mastery]( [Demystifying IOSS: Simplify E.U. VAT Compliance]( [3 Tips to Succeed in International Ecommerce]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.