Are You Blocking Good Customers?

Are You Blocking Good Customers? Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Jan 13, 2022 | We thank Ekata for advertising with us.   [Ekata logo]( [Are You Blocking Good Customers?](   Automated rules for ecommerce fraud prevention inevitably block good customers. What's needed is a fast, streamlined manual review process with knowledgeable, motivated staff to separate good buyers from bad. Ekata is the world's leading fraud prevention platform. "[Top Five Tips for Manual Review Teams]( is a quick-read guide from Ekata in collaboration with The Hut Group (a global ecommerce company) for assembling a high-performing manual review team. [Download the guide]( for critical insights on: - The limits of inflexible fraud prevention rules and models. - The necessity of manual-review training and evaluation. - Incentives for manual review staff. Plus, dive deeper into manual oversight with "Why Manual Review Is Here to Stay," a recorded webinar with Ekata and experts at The Hut Group. It's available to all who download the guide. [GET GUIDE + WEBINAR](   [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2022 Practical Ecommerce.