SEO: Content | Product Photos 15 | Modern Wisdom

Also... PPC year-end; Great idea; Industry IQ; Webinar U Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Dec. 13, 2021 | 🎶 On this day in 1759, America's first music store opened, in Philadelphia. A Message from Profit Whales [Pinterest Ads for Ecommerce Brand Success]( [Profit Whales]( [Pinterest provides a new revenue stream for ecommerce brands. Join Profit Whales and Pinterest for "Recipe for Pinterest Advertising Success," a live webinar on Dec. 16. Learn how to diversify your marketing strategy, reach your target audience, and accelerate conversions on the less competitive platform.]( Now...](   [SEO: Updating Content for Higher Click-throughs]( [Google claims that it shows dates in organic search snippets when its algorithm determines they would be relevant and helpful. In reality, dates are extremely common and have a big impact on click-throughs. Google offers clear guidelines as to how to...](   [Product Photography, Part 15: Crafting an Image Start to Finish]( [Throughout this series, I've explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I've addressed to a single image using only my iPhone and three editing tools.](   A Message from Wiser Solutions [Do You Have a Tool to Optimize Your Pricing?]( [Wiser Solutions]( [Retailers are challenged to find a tool that can manage multiple complex pricing rules and a diverse catalog of SKUs while remaining user-friendly. Is price optimization the solution? Read what pros from Home Depot, Vintage Luxe Up, and Wiser believe the future of pricing looks like. Learn from Pros...](   ['Modern Wisdom' Is a Media Sensation]( [Chris Williamson is a modern-day polymath with a fitting podcast. It's called "Modern Wisdom." Launched in 2018, it's experienced a whopping 30 million downloads across 400 episodes.](   [Reviewing Google Ads Performance at Year-end]( [It’s necessary at year-end to review pay-per-click advertising performance. As with any managed channel, you should expect growth, such as more revenue, transactions, or unique visitors, among other metrics.](   🔥 Today's Great Ecommerce Idea Make Your Site Accessible to Blind, Handicapped Consumers "Most countries, including the U.S., do not have laws requiring accessible websites. But laws are coming. Moreover, most U.S. courts have applied the American with Disabilities Act of 1991 to websites. Applying the current standards of the Web Content Accessibility Guidelines from the World Wide Web Consortium will protect your company from lawsuits and prepare it for the inevitable future regulations." - Joseph Dolson, Developer and Accessibility Consultant   🎙 ['Ecommerce Conversations' Podcast]( [Barbell Logic Rides Shift to Online Fitness]( [The Right Answer to 'What Do You Do?']( [Subscribe]( to the podcast.   🎯 Industry IQ Resources from our partners. [Best Site Search Practices for Q4 and Beyond]( [Executive Guide to Ecommerce Replatforming]( [Sales Channels for the 2021 Holiday Season](   🎓 [Webinar U:]( [Instant 20-minute video + ebook.]( [Operational Foundations of KPI Dashboards]( [Ecommerce Conversion Mastery]( [Demystifying IOSS: Simplify E.U. VAT Compliance]( [3 Tips to Succeed in International Ecommerce]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2021 Practical Ecommerce.