Shopify Accessibility | Product Pages | Influencer Marketing

Also... Analytics plugins; Ecom blogs; Ecommerce chart; CommerceCo Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( July 28, 2021 | 🌎 Today is World Nature Conservation Day. A Message from OSM Worldwide [Plans for Holiday Shipping Start Now]( [OSM Worldwide]( [Now is the time for ecommerce sellers to start preparing for the busiest — and most important — time of year. From being aware of seasonal fees to finding the right mix of carriers. OSM Worldwide is here to help optimize your holiday shipping strategy. Learn More...]( Webinar: Streaming Video + Ebook [10 KPIs for Multichannel Success]( [Key performance indicators are the critical metrics of a business. KPIs can identify strengths and weaknesses — successes and failures — to help a company succeed for the long term. In this 20-minute streaming video, we'll address 10 KPIs for multichannel retailers — those that sell on a website, marketplaces, and physical locations.]( [Instant Access...]( [Setting Up an Accessible Shopify Store]( [Ecommerce has come a long way in accommodating consumers with disabilities. I've addressed over the years many accessibility aspects of online shopping, from screen readers to lawsuits. Shopify, the focus of this post, is a rare ecommerce platform that...]( [15 Analytics Plugins for WordPress]( [With the right analytics plugin, a WordPress merchant can track prospects and customers, get advanced stats to improve site performance, and fix what’s broken. Here is a list of analytics plugins for WordPress.]( A Message from Salesforce [Get Insights from a New Era in Ecommerce]( [Salesforce]( [Propel your business forward with insights from nearly 1,400 commerce leaders and 1 billion buyers. Read Salesforce's "State of Commerce" report. Get the Report...]( [The Full-funnel Product Detail Page]( [Once found only at the bottom of a sales funnel, the ecommerce product detail page is evolving to address the entire buyer journey, from awareness to sale. Consider a free theme on Shopify called "Simple," Its product detail pages are sales-focused...]( [Influencer Marketing, Part 4: Choosing Social Networks]( [Social networks are the primary channels of influencer marketing campaigns. Knowing who you're trying to influence is the first step in choosing the network. This is the fourth installment in my influencer marketing series.]( [4 Favorite Blogs from Ecommerce Companies]( [Publishing a blog on an ecommerce site builds community, creates trust, and gives consumers a reason to return. Sales would likely follow. But online merchants with long-term, quality blogs are rare. What follows are four of my favorites.]( 📊 Ecommerce Chart [Influencer marketing spend] 🗓 [CommerceCo Upcoming Live Events]( [CommerceCo delivers exclusive ecommerce marketing insights to experienced merchants.]( [Apply for free membership.]( [July 29: Modern Lifecycle Marketing]( [Engage customers, increase revenue, and improve retention.]( 🎙 ['Ecommerce Conversations' Podcast]( [Keyword Sleuthing Propels Niche Publisher]( [Hustle Exec: Ecommerce Firms Should Acquire Content Providers]( [Subscribe]( to the podcast. 🎯 Industry IQ Resources from our partners. [Essential Amazon Advertising Search Terms]( [Mail Postcards to Lost Visitors, Lift Sales]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See [this page]( for other mail clients. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2021 Practical Ecommerce.