Multichannel KPIs | Online Grocery | Grasshopper Founder

Also... CommerceCo recap; AI: Distribution, logistics; Great idea; Industry IQ Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( July 12, 2021 | 💡On this day in 1960, the Ohio Art Company launched the Etch A Sketch®. A Message from Modern Postcard [Mail Postcards to Lost Visitors, Lift Sales]( [Modern Postcard]( [Direct Mail Retargeting is a clever, convenient, and cost-effective way to convert more online sales. Proven by hundreds of ecommerce merchants, retargeting with postcards delivers new conversions at a positive ROI. No minimums or set-up fees. Free, no-risk start.]( Video...]( Webinar: Streaming Video + Ebook [10 KPIs for Multichannel Success]( [Key performance indicators are the critical metrics of a business. KPIs can identify strengths and weaknesses — successes and failures — to help a company succeed for the long term. In this 20-minute streaming video, we'll address 10 KPIs for multichannel retailers — those that sell on a website, marketplaces, and physical locations.]( [Instant Access...]( [Online Grocery Lessons from Covid-19]( [Covid-19 greatly changed the grocery industry, perhaps more than any retail sector. Years of projected evolution occurred in three months as the pandemic altered consumers' lives. eMarketer now estimates that 12.4% of total U.S. grocery sales in 2021 will be online.]( A Message from Salesforce [Drive 33% More Revenue Over 3 Years]( [Salesforce]( [Learn how to increase revenue, go to market fast, find efficiencies, and deliver a better customer experience with Salesforce B2B Commerce. Read the Study...]( [CommerceCo Recap: A Process for SEO Link-building]( [Link building could be the most daunting search engine optimization task. It requires near equal portions of research, creativity, and outreach resembling cold calls. It's also critical for prominent organic search rankings.]( [How AI Powers Distribution, Logistics]( [Artificial intelligence is a list of instructions and rules that a computer needs to complete a task. Ecommerce examples include site search, product recommendations, and chatbots — all increasingly rely on AI. But the distribution and logistics industries use AI, too.]( [Happiness, not Profit, Drives Grasshopper Founder]( [Having sold Grasshopper, the virtual phone service, for $175 million in 2015, David Hauser assessed his priorities. Grasshopper was his third launch and exit, following ReturnPath (email services) and Chargify (subscription management).]( 🔥 Today's Great Ecommerce Idea Invest in Digital for Long-term B2B Success "Implementing ecommerce and other digital tools requires rethinking how your B2B organization operates and interacts with customers. It’s an opportunity to improve sales and back-office efficiencies. Part of the transition involves changing employees' roles and responsibilities. Employees will need to adjust. Likely they lack the required digital skills. Many will push back or refuse to evolve." - Lori McDonald, CEO, Brilliance Business Solutions 🗓 [CommerceCo Upcoming Live Events]( [CommerceCo delivers exclusive ecommerce marketing insights to experienced merchants.]( [Join the community.]( [July 15: Alternative Funding for Ecommerce Inventory]( [Crowdfunding for inventory purchases.]( [July 29: Modern Lifecycle Marketing]( [Engage customers, increase revenue, and improve retention.]( 🎙 ['Ecommerce Conversations' Podcast]( [Entrepreneur's Eczema Inspires New Skincare Company]( [Vitaman.com Seeks Real Men for Hair, Skin Care]( [Subscribe]( to the podcast. 🎯 Industry IQ Resources from our partners. [Essential Amazon Advertising Search Terms]( [Mail Postcards to Lost Visitors, Lift Sales]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See [this page]( for other mail clients. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2021 Practical Ecommerce.