Live: Topic Clusters | Google Ads Editor | Beardbrand vs. Supply

Also... March content ideas; CommerceCo events; Industry IQ Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Feb. 8, 2021 | Congratulations to the Tampa Bay Buccaneers, NFL Champs! A Message from Rakuten Super Logistics [Looking for Love in Your Fulfillment?]( [Rakuten Super Logistics]( [Feeling unfulfilled by your shipping partner? Find a match with Rakuten Super Logistics this Valentine’s Day and kick your 3PL to the curb. Partner with ecommerce experts and receive up to $10,000 in discounts.]( Today...]( Live Presentation [Live: How to Build a Content Marketing Topic Cluster]( [Topic clusters can attract customers and prospects via search engines. In this free 30-minute live presentation by Practical Ecommerce, we will explain how to build a topic cluster that drives traffic, elevates engagement, and generates sales for your ecommerce business. Feb. 16, 1 p.m. Eastern; 10 a.m. Pacific. Learn More...]( [5 Content Marketing Ideas for March 2021]( [Content marketing is the act of publishing articles, videos, and similar to attract, engage, and retain customers and prospects. What follows are five content marketing ideas your business can use in March 2021.]( [5 Practical Uses for Google Ads Editor]( [Many tools can help manage a Google Ads account. But the most effective, in my experience, is Google Ads Editor. It’s an offline application to download an account and make bulk edits and additions. The tool has saved me days of tedious work by turning...]( [Lessons from a Friendly Bet: Beardbrand vs. Supply]( [Patrick Coddou’s company, Supply.co, sells razors and shaving accessories. My company, Beardbrand, sells beard products. He wants men to shave. I want them to grow a beard. We’re both direct-to-consumer ecommerce merchants selling premium grooming...]( 🗓 [CommerceCo Live Events]( [CommerceCo is our exclusive community of seasoned ecommerce retailers and B2B sellers.]( [Feb. 11: Master Reverse Logistics. Get Ecommerce Returns Right.]( [Feb. 18: SEO: Is Keyword Research Still Relevant?]( [Feb. 25: TikTok and the Commerce Marketer]( [March 11: Google Ads Automation Mastery Interview]( 🔥 Today's Great Ecommerce Idea Monitor ISOs Carefully "The credit-card industry depends on agents, called “independent sales organizations” — ISOs — to sell merchant account services to businesses. When dealing with ISOs, (i) understand the fees, (ii) review their contracts carefully, (iii) obtain competing offers, and (iv) recognize that not every ISO will fit your business." - Mike Eckler, Independent FinTech Consultant, PEC Contributor 🎙 ['Ecommerce Conversations' Podcast]( [DecksDirect, a Pure Retailer, Thrives]( [Dr. Squatch Scales to $100 Million with Natural Soaps for Men]( [Elements Brands Founder on Moving from Doer to Manager]( [Subscribe]( to the podcast. 🎯 Industry IQ Resources from our partners. [Continue Your 2020 Growth in the New Year]( [Changes in Digital Commerce: Gartner Report]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See [this page]( for other mail clients. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2021 Practical Ecommerce.