Live: Content Marketing | TikTok | Amazon Sellers

Also... SEO; DecksDirect; Industry IQ Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Feb. 1, 2021 | It's National Freedom Day in the U.S.! A Message from Mindful Marketing [Checklist for a 6-Figure Ecommerce Sale]( [Mindful Marketing]( [A North American online apparel retailer used Mindful Marketing's sale-launch checklist and generated $250,000 in revenue. From a single promotion. Download the checklist for 25 critical steps to a successful sale — marketing collateral, messaging, advertising channels, creative assets, email copy, coupon codes, inventory, much more.]( [Download the Checklist...]( Live Presentation [Live: 5 Essentials for Ecommerce Content Marketing]( [Content marketing is a powerful tool to build an engaged ecommerce audience. But occasional Facebook posts or 200-word articles will not generate success. In this free 30-minute live presentation, Practical Ecommerce contributor and CommerceCo host Armando Roggio will share five things your ecommerce company must know for content that attracts shoppers and generates sales. Today, Feb. 1, 2 p.m. Eastern; 11 a.m. Pacific. Learn More...]( [Don't Overlook Technical SEO in 2021]( [Good ecommerce and blogging platforms should, by default, take care of most technical search engine optimization concerns. But this doesn't mean B2B and B2C ecommerce companies can ignore technical SEO in 2021.]( [Everything to Know about Amazon Marketplace Sellers]( [Amazon marketplace sellers are diverse, spanning many countries, age groups, and reasons for participating. What follows is a summary of demographic and psychographic data about sellers.]( [Using TikTok for Ecommerce Marketing]( [TikTok is a relative newcomer to the social media world, having launched as A.me in 2016 in Beijing, China. Once viewed as a passing phase, TikTok now has more than 200 million downloads in the U.S. and 2 billion worldwide. It's among the most downloaded apps...]( [DecksDirect, a Pure Retailer, Thrives]( [According to many industry pundits, the future of retail is brands, manufacturers, and marketplaces. But don’t tell that to Blair Budlong. His company, DecksDirect, doesn’t own a brand, manufacture a product, or sell on marketplaces. And it thrives.]( 📘 Guides [Starting an Ecommerce Business]( [Building an Ecommerce Business]( [Credit Card Processing FAQs]( [Web Marketing Checklist]( [SEO How-to]( 🔥 Today's Great Ecommerce Idea Analyze Email Unsubscribes "Email marketers do not typically monitor why recipients unsubscribe. But the more we understand the reasons, the better we can reduce the number. Marketers should track and benchmark unsubscribe rates as a key performance indicator, similar to open and click percentages. To analyze, gather info about the person and the circumstances surrounding the unsubscribe." - Carolyn Nye, contributor; Director Acxiom Digital Interactive Group 🎙 ['Ecommerce Conversations' Podcast]( [Dr. Squatch Scales to $100 Million with Natural Soaps for Men]( [Elements Brands Founder on Moving from Doer to Manager]( [Entrepreneur’s Hair Products Empower Black Women]( [Subscribe]( to the podcast. 🎯 Industry IQ Resources from our partners. [Continue Your 2020 Growth in the New Year]( [Changes in Digital Commerce: Gartner Report]( [Facebook]( [Twitter]( [LinkedIn]( [Instagram]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See [this page]( for other mail clients. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2021 Practical Ecommerce.