6 Conversion Tactics | Favorite Books | State of Ecommerce

Also... 20 design tools, Product categories; Industry IQ Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Dec. 9, 2020 | Welcome to our new and improved newsletter! [A Message from Drip]( [Upgrade Your Email Marketing with Drip]( [Drip]( [Make your marketing work with revenue-generating automations. Drip's library of pre-made workflows includes proven strategies for every ecommerce store to turn one-time shoppers into lifetime loyalists. Welcome new customers, reward loyal buyers, and win back abandoned carts.]( [Start Free Trial...]( [Webinar: Streaming Video + Ebook]( [State of Ecommerce: 2020 and Beyond]( [In this instant, 20-minute webinar by Practical Ecommerce, we'll review the dramatic challenges from 2020, fundamental trends for 2021, and ideas for moving forward — including testimonials from three long-time ecommerce CEOs. Registrants receive immediate access to the streaming webinar and companion ebook.]( [Free, Instant Access...]( [My Top 6 Conversion Tactics for 2021]( [Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process.]( [20 Free Web Design Tools from Fall 2020]( [Free resources from the design community can add value to an ecommerce site. Here is a list of new web tools and design elements from fall 2020. There are designer and developer apps, coding resources, graphic tools, fonts, and more.]( [How to Name Product Categories]( [Category names on an ecommerce site have a huge impact on organic search rankings and on-site conversions. To determine the right names: Start by listing all categories on competitors' sites and marketplaces.]( [Our Favorite Books of 2020]( [We asked our contributors to tell us the best book they've read this year. Here are their responses.]( 📘 Guides [Starting an Ecommerce Business]( [Building an Ecommerce Business]( [Credit Card Processing FAQs]( [Web Marketing Checklist]( [SEO How-to]( 🔥 Ecommerce Chart [Cyber Week Mobile Sales] 🎙 ['Ecommerce Conversations' Podcast]( [Agency CEO: Adopt an 'Abundance Mentality']( [Kuru, a DTC Shoe Brand, Solves a Pain]( [Beardbrand's Technology Stack: Platforms, Apps, Services]( [Subscribe]( to the podcast. 🎯 Industry IQ Resources from our partners. [8 Tips for Improving Order Fulfillment Times]( [Marketing Automation for Online Sellers]( [State of Ecommerce 2021: Competitor Report]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See [this page]( for other mail clients. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2020 Practical Ecommerce.