Cookieless Browsers | 5C's of Marketing | 'More Than a Business'

Also... Singles Day 2020; Industry IQ, more. Can't read this email? [View it in your browser.]( [Practical Ecommerce Merchant]( Nov. 16, 2020 | Welcome to our new and improved newsletter! A Message from Searchspring [Ecommerce Survey 2020: Win $500 eGift card]( [Searchspring]( [Calling all ecommerce retailers. Searchspring wants to hear about your 2020 experiences in this independent survey. Responses are anonymous, and it takes less than 10 minutes to complete. Participants will be entered to win a $500 eGift card of their choice. Start the survey...]( [Cookieless Browsers Will Upend Ad Tracking]( [Trends toward greater consumer privacy may force ecommerce marketers to change methods of measuring performance, including turning to "marketing mix modeling," a 70-year-old technique. Most digital marketers depend on some form of multi-touch...]( [The 5 C's of Ecommerce Marketing]( [The 5C marketing framework provides a structured way to evaluate and describe a business's position in a market. The framework, applied consistently, could guide decisions as the business promotes its brand and products.]( [ABF Creative, a Podcast Network, Is 'More Than a Business']( [The mission of Anthony Frasier’s company, ABF Creative, is to broadcast voices and stories from the African American community. He launched the company in 2016 from his hometown of Newark, New Jersey, having founded a tech conference and...]( [Alibaba's 2020 Singles Day Breaks Record, Attracts Luxury Brands]( [Alibaba's Singles Day is typically a 24-hour event on Nov. 11. This year, however, Singles Day ran for nearly two weeks, from Nov. 1 through Nov. 11. Gross merchandise volume during that period, according to Alibaba, was $74.1 billion.]( 📘 Guides [Starting an Ecommerce Business]( [Building an Ecommerce Business]( [Credit Card Processing FAQs]( [Web Marketing Checklist]( [SEO How-to]( 🔥 Today's Great Ecommerce Idea Buy a Successful Brand There are a few ways to get into the ecommerce game. One option is to buy a successful brand. Consider hiring a reputable broker. Conduct due diligence. Many successful entrepreneurs routinely sell strong brands, for valid reasons. — Peter Keller, CEO, FringeSport 🎙 ['Ecommerce Conversations' Podcast]( [Turn Off Your Phone, Says Agency Founder]( [CopySmiths Founder on Content Marketing by the Numbers]( [Manual Texts Recover 21 Percent of Abandoned Carts, Says LiveRecover Founder]( [Subscribe]( to the podcast. 🎯 Industry IQ Resources from our partners. [8 Tips for Improving Order Fulfillment Times]( [Guide: Rethinking Black Friday, Cyber Monday]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See [this page]( for other mail clients. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2020 Practical Ecommerce.