Data Feeds | Privacy Concerns | Scaling to $100 Million

Also... Amazon best sellers; Customer feedback; Great idea; more. Can't read this email? [View it in your browser.]( [Practical Ecommerce logo]( Oct. 12, 2020 | Welcome to our new and improved newsletter!  A Message from ShippingEasy [Ecommerce Guide to Flat Rate Shipping]( [ShippingEasy]( [Flat rate shipping is more important than ever for the upcoming holiday season. Download "The E-Commerce Seller's Guide to Flat Rate Shipping" for pros and cons, carrier price comparisons, packaging considerations, and more. Read the Guide...]( Webinar [How Data Feed Management Drives Ecommerce Success]( [Multichannel ecommerce merchants know the importance of an accurate data feed. Whether you are new to product feeds or a seasoned seller, this 60-minute webinar from Practical Ecommerce will help you implement and manage feeds to bolster user experiences, ramp-up conversions, and accelerate profits. All registrants will receive a recording of the webinar.]( More...]( [Privacy Concerns Will Increase the Value of Content Marketing]( [Increased emphasis on personal privacy, particularly with changes to Apple's Identifier for Advertisers and the probability of cookie-less browsers in the near future, could increase the need for content marketing.]( A Message from Seller Snap [How to Avoid Amazon Price Wars]( [SellerSnap]( [Amazon sellers use Seller Snap's AI-driven repricer to optimize over $130 million in monthly sales. Seller Snap's learning algorithm analyzes thousands of price decisions every minute to detect the behavior of competitors. The repricer then automatically selects the optimal strategy to maximize profits. Free 15-Day Trial…]( [Amazon Best Sellers in the Home Office Furniture Category]( [The demand for home office furniture has exploded since the beginning of the pandemic. Given how many companies are considering making remote work permanent, the "Home Office Furniture" category on Amazon is worth looking at closely.]( [Feedback from Shoppers Is Gold]( [A product question from a shopper is an opportunity. Consumer inquiries provide critical keyword search terms. They also help you understand your audience's vernacular to include in product descriptions, calls to action, and checkout funnels.]( [Native Deodorant Founder on Scaling to $100 Million in 2 Years]( [Despite reaching a whopping $100 million in revenue in just two years, Moiz Ali, the founder of Native deodorant, says the initial version was less than stellar. "We had a pretty mediocre product," Ali told me. "We understood that people were looking for and...]( 🔥 Today's Great Ecommerce Idea Use Hashtags on Instagram "Think of hashtags as a search-optimization technique. Each post can include up to 30 hashtags, which is plenty for most ecommerce businesses. Consider three types of hashtags: geotags, branded tags, and niche tags. Place bulkier tags in the first comment of your post." - Kaleena Stroud, Digital Strategist 🎙 ['Ecommerce Conversations' Podcast]( [Real Men Wear Makeup, Says DTC Co-founder]( [']( Wife Quit' Founder on SMS Marketing, SaaS Platforms, osCommerce]( [A Passion for Cosmetics Leads to $1 Million in First-year Sales]( [Subscribe]( to the podcast. 🎯 Industry IQ Resources from our partners. [Ecommerce Guide to Flat Rate Shipping]( [How to Jumpstart Growth in Ecommerce]( [Maximize Holiday Sales in the Covid Era]( [Signs It's Time for a New Fulfillment Partner]( 📢 Events [Linn Academy Virtual. Oct. 20-21. Just over a week until the free Linn Academy Virtual for global marketplace strategies in 2021 and beyond. Register now.](    You are receiving this email because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe]( your email address {EMAIL} from this list at any time. [Change your email address](. [Subscribe](. Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 United States Copyright (C) 2020 Practical Ecommerce. All rights reserved.