SEO: Topic Clusters | Site Search | Cash Strategy

Also... Google Shopping Ads Can't read this email? [View it in your browser.]( [Practical Ecommerce (Logo)]( November 26, 2018 - Advertisement - [7 Myths and Misconceptions about Retargeting]( [Criteo (Image)]( Think you know retargeting? These seven myths and misconceptions could be limiting your ad performance and your sales. Download Criteo’s guide for answers to some of the most pertinent questions about retargeting — and drive results for your business. [Download the Guide...]( [SEO: Topic Clusters Improve Rankings, Traffic]( [Topic Clusters Improve Rankings]( Topic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve rankings. While some of the concepts associated with topic clusters are not new to SEO, the strategy’s rising popularity... [Read the Article...]( [6 Ways to Improve Ecommerce Site Search]( [Improve Ecommerce Site Search]( Site search is arguably the most important area when it comes to user experience. B2B items, especially, are often complex; buyers don’t have time to hunt for products. In this post, I’ll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C... [Read the Article...]( [A Year-round Cash Strategy for Ecommerce Sellers]( [Year-round Cash Strategy]( Let’s be clear about why a cash strategy is important. It relates to Parkinson’s Law. C. Northcote Parkinson was an economist with the British Naval Army in the 1950s. He developed the law of induced demand — Parkinson’s Law. In layman’s terms, it states... [Read the Article...]( [I Should Have Used Google Shopping Ads Sooner]( [Google Shopping Ads Sooner]( If you’re a nationwide retailer — or even statewide — you may advertise on Google Shopping, if not Google Ads, or both. As a small online-only retailer, I wish I had joined Google Shopping much earlier to increase my site’s visibility and sales... [Read the MerchantVoice Post...]( Sponsored Posts [Retargeting for Small Businesses: The Basics]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email because you opted in to receive "EcommerceNotes" at our website. You can [unsubscribe]( your email address {EMAIL} from this list at any time. [Change your email address.]( [Add us to your address book.]( [Subscribe]( Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2018 Practical Ecommerce. All rights reserved.