Lessons Learned | Facebook Debacle | Ecommerce Briefs

Also... Supplier Meetings Can't read this email? [View it in your browser.]( [Practical Ecommerce (Logo)]( April 12, 2018 - Advertisement - [New 2018 Ebook: Amazon Sponsored Products]( [ROI Revolution (Image)]( Is your brand leveraging Amazon Sponsored Products? This comprehensive ebook details how you can benefit from Amazon's more than 10-times ad conversion rate over Google. You'll uncover strategies to optimize keywords, bids, budgets, and entire ad campaigns. Use these strategies to dominate the competition. [Get the Ebook...]( [Lessons Learned: Battic Door Thrives in Energy Conservation]( [Lessons Learned: Battic Door]( Massachusetts-based Battic Door is 15 years in the making. With a credit-card investment of $5,000, owner Mark Tyrol has turned his home-insulation ideas into $1.5 million of annual sales. “I found a manufacturer locally, and I created the website to sell the product on... [Read the Article...]( [Does Facebook's Data Debacle Impact Advertisers?]( [Facebook Data Debacle]( Facebook is an enormously powerful advertising tool. There is no better mix of users, placements, and targeting. Sure, you have keywords with Google, and even audiences, but not with the precision and quality of Facebook. And you can’t scale hyper-targeted ads on AdWords... [Read the Article...]( - Advertisement - Shopify Sellers Put Integration to the Test]( [eBridge Connections, Shopify]( Find out how Shopify merchants are using accounting integration to improve their business processes and streamline order processing. Or, request a demo to learn how you can flow order, inventory, shipping, product, and customer data to and from your own ecommerce store and accounting application. [Read the Stories...]( [Ecommerce Briefs: Walmart, Amazon Vie for Flipkart; Etsy and Adidas Refocus]( [Ecommerce Briefs]( “Ecommerce Briefs” is my occasional series of news and developments from online merchants. In this installment, I’ll address the competition between Walmart and Amazon to acquire Flipkart, India’s dominant marketplace. I’ll also review the closing of Etsy Wholesale... [Read the Article...]( [Pros and Cons of Meeting with Suppliers]( [Pros, Cons Meeting Suppliers]( As I write this, I’m traveling to my home in Austin, Texas from a weeklong trip to visit suppliers. Some are in the U.S. Some are in China. My friends know how much time I spend meeting with suppliers. They often ask why don’t I hire someone for these meetings and these trips... [Read the MerchantVoice Post...]( Brand Posts [Cross-border Ecommerce for North American Merchants]( [Facebook]( [Twitter]( [Google+]( [LinkedIn]( You are receiving this email because you opted in to receive "EcommerceNotes" at our website. You can [unsubscribe]( your email address {EMAIL} from this list at any time. [Change your email address.]( [Add us to your address book.]( [Subscribe]( Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2018 Practical Ecommerce. All rights reserved.