SEO PageRank | Cookie Reversal | Ecom M&A

Also... New tools; Chart; Industry IQ; Podcast [Read the Practical Ecommerce history](3D"5EcnM%5Ec%7C6=) = = > [View in browser](3D"=)  = 3D"5EcnM%5Ec%7C6ec%7CLn7edj0= = v> July 31, 2024= table> Today's = sponsor: [3D"Sunrise](3D"https:=)=  = table> [The Right = Way to Pass PageRank](3D"https:/=) = d> [PageRank is a component of Google=E2=80=99s searc= h algorithm that assigns a value to web pages based on the number and quali= ty of inbound links. The term is sometimes called =E2=80=9Clink equity.=E2= =80=9D](3D"5EcnM%5Ec%7C6ec%7CLnAedj0=) [Google offers many tools to manage PageRank. So= me transfer equity from one page to the next; others prevent it. All the to= ols are requests to Google, not directives.](3D"5EcnM%5Ec%7C6ec%7CLnA%7Cd=) = table> 3D"5EcnM%5Ec%7C6ec%7CLnAmdj0== > [Here= is how to use the tools correctly.](3D"=) [301 Redirects](3D"https=) [A 301 redirect is Google=E2=80=99s strongest sign= al for passing link equity. In 2013, Matt Cutts (then head of Google=E2=80= =99s webspam team) confirmed that 301 redirects pass most PageRank to a des= tination page but not all. In 2016, Google=E2=80=99s Gary Illyes tweeted th= at 301 and 302 redirects retain all PageRank.](3D"5EcnM%5Ec%7C6ec%7CLnAydj0=) [However, Google has repeatedly stated that 301 redirects may pass no= link equity for anything other than 1:1 URL replacements, such as redesign= s or replatforms.](3D"https://=) [Read article >](3D"5EcnM%5Ec%7C6ec%7CLnA6=) = v> =   A Message from Sunri= se Integration [Learn Shopify POS Secrets](3D"5EcnM%5Ec%7C=) = > = > = [3D"Sunrise](3D"5EcnM%5Ec%7C6ec%7CLnCmdj0=) [Attend this free webinar hosted live by Shopify and Sunrise I= ntegration on Aug 8 at 11 a.m. Pacific. Ask questions and learn Shopify POS= checkout hacks from the pros! Get Your Link Now >](3D"5EcnM%5Ec%7C6ec%7CLnC6dj0=) = dy> =   [Google= =E2=80=99s Cookie Reversal Raises Questions](3D") = v> [Marketers want third-party cookies, but privacy a= dvocates shun them. Google compromised, in a sense. Read article >= >](3D"5EcnM%5Ec%7C6ec%7CLnBmdj0=)   [Ecommerce = M&A Stabilizing, Advisor Says](3D"https:/=) = table> [The halcyon days of 2021 are gone, yet plenty of buyers seek promi= sing ecommerce businesses. Read article >](3D"https://=)= >   = td> [New Ecomme= rce Tools: July 30, 2024](3D"https:/=) = > [New releases this week include tools for AI-pow= ered content creation, automated deliveries, shoppable video, website speed= , logistics, and sustainable packaging. Read article >](3D"5EcnM%5Ec%7C6ec%7CLnC%5Ed=)   From t= he Archive: October 2008 = ble> [Cart of the Week: Miva Merchant= n>](3D") [Practical Eommerce counts over 300 shopping cart = platforms. In this installment of =E2=80=9CCart of the Week,=E2=80=9D we pr= ofile Miva Merchant, a popular licensed cart launched 12 years ago. Read= article >](3D"5EcnM%5Ec%7C6ec%7CLnC2dj0=) = body> =  = v> =F0=9F=93=8A Ecommerce Chart = > [3D"GenAI](3D"=) = d>   [=F0=9F= =8E=99=EF=B8=8F Eco= mmerce Conversations Podcast](3D"https:/=) [Mystic Gum See= s Early DTC Success](3D"https://p=) [DTC Toy Compan= y Looks to Better Days](3D"https://p=) Subscribe to the podcast.   =F0=9F=8E=AF Indus= try IQ Resources from our advertisers.= > [Digital Ac= cessibility with the UserWay Widget](3D"https:/=) [3D"Facebook"](3D"=)= [3D"Twitter"](3D"5EcnM%5Ec%7C6ec%7CLn7ydj0=) [3D"LinkedIn"](3D"https:/=)= >= y> You are receiving = this email because you opted on our website to receive the Practical Ecomme= rce newsletter. You can [uns= ubscribe](3D"5=) or [update your email address=](3D"5=) at anytime. Was this e= mail forwarded to you? [Subscribe here](3D"5E=).&n= bsp; To ensure this new= sletter reaches your inbox, please add newsletter@mail.practicalecommerce.c= om to your contacts. Gmail users just drag this email to the "Primary" tab.= = --= pan> Practical Ecommerc= e 125 S.= Park Street, Suite 430 Traverse City, MI 49684 = able>=