DTC Success | Amazon China | CIOs

Also... Ecom tools; Great Idea; Podcast [Read the Practical Ecommerce history](3D"5EcnM%5Ec%7Cq=)= v>= le> [Vie= w in browser](3D"=)  = 3D"5EcnM%5Ec%7Cqec%7C6nz2dgj= = v> July 29, 2024= table> Today's = sponsor: [3D"Sunrise](3D"https:=)=  = table> [Mystic Gum= Sees Early DTC Success](3D"https:/=) = [Braxton Manley first appeared on the podcast in= 2021. As a college student, he had launched Braxley Bands, a maker of Appl= e Watch bands. Last year he returned with an update on that business after = operational and sales challenges.](3D"5EcnM%5Ec%7Cqec%7C6n8%7Cd=) [He=E2=80=99s back, having launched his latest com= pany, Mystic, a direct-to-consumer maker of health-focused chewing gum. In = our recent conversation, we discuss the origins of Mystic, marketing plans,= early successes, and more.](3D"5EcnM%5Ec%7Cqec%7C6n8mdgj=) 3D"5EcnM%5Ec%7Cqec%7C6n8qdgj== body> [Th= e entire audio is embedded below. The transcript is edited for length and c= larity.](3D"=) [Eric Bandholz: How=E2=80=99s business?](3D"5EcnM%5Ec%7Cqec%7C6n8ydgj=) [Braxton Manley: Braxley Bands, our Apple Watch ba= nd company, is surviving in a challenging climate. We=E2=80=99re operating = from a profit-first mentality. We grow as much as possible and, based on th= e prior month=E2=80=99s profit-and-loss statement, scale back if needed. It= =E2=80=99s multiple scale-ups, then pull-backs.](3D"5EcnM%5Ec%7Cqec%7C6n82dgj=) [Read article >](3D"5EcnM%5Ec%7Cqec%7C6n86=) = v> =   A Message from Sunri= se Integration [Supercharge Your Shopify POS](3D")= p> = [3D"Sunrise](3D"5EcnM%5Ec%7Cqec%7C6n92dgj=) [Collecting custom data in a point-of-sale checkout drives act= ionable insights for your staff and ERP. Attend "Customizing Retail Checkou= t with Shopify POS," a live webinar with Sunrise Integration and Shopify, t= o learn how POS customizations supercharge your retail process. Free record= ing. Learn more = >](3D"5EcnM%5Ec%7Cqec%7C6n96dgj=)= = dy> =   [Charts: Ho= w CIOs View AI](3D"https:/=) [According to an EY survey, most U.S. chief inform= ation officers are using or plan to use artificial intelligence in their co= mpanies. Read article >](3D"5EcnM%5Ec%7Cqec%7C6n8Ddgj=) = le>   [New Ecomme= rce Tools: July 25, 2024](3D"https:/=) = > [This week: AI-powered customer service agents, post-purchase platf= orms, logistics, research resources, payments, and financing for ecommerce = businesses. Read article >](3D"https://=)=  = r> [Amazon=E2=80=99s Direct-from-China Plan Criticized](3D"https:/=) = div> = [Amazon aims to compete with low-cost, China-based= providers. Observers say the move is counterproductive. Read article &g= t;](3D"5EcnM%5Ec%7Cqec%7C6n9qdgj=)  = From t= he Archive: August 2008 = le> [Cart Of The Week: Shopify](3D")= [Our new =E2=80=9CCart of the Week=E2=80=9D featur= e addresses the strengths and weaknesses of a specific shopping cart. In th= is first installment, we=E2=80=99ve featured Shopify, a hosted solution kno= wn for its ease of use... Read article >](3D"5EcnM%5Ec%7Cqec%7C6n9Ddgj=) = y>  = v> =F0=9F=94=A5 Today's Great Ecommerce Idea= pan> Adopt a Profit-first Scaling Strategy "To thrive in a challenging environment, operate from a profit-first mental= ity. Grow as much as possible and, based on the prior month=E2=80=99s profi= t-and-loss statement, scale back if needed." - Braxton Manley, Co-found= er, Mystic Gum, Braxley Bands R= 02; [=F0=9F=8E= =99=EF=B8=8F Ecomme= rce Conversations Podcast](3D"https:/=) = > [DTC Toy Compan= y Looks to Better Days](3D"https://p=) [Ugly Ads Perfo= rm Best, Marketer Says](3D"https://p=) Subscribe to the podcast.   =F0=9F=8E=AF Indus= try IQ Resources from our advertisers.= > [Digital = Accessibility with the UserWay Widget](3D"https:/=) = > [3D"Facebook"](3D"=)= td> [3D"Twitter"](3D"5EcnM%5Ec%7Cqec%7C6n0qdgj=) [3D"LinkedIn"](3D"https:/=)= >= y> You are receiving = this email because you opted on our website to receive the Practical Ecomme= rce newsletter. You can [uns= ubscribe](3D"5=) or [update your email address=](3D"5=) at anytime. Was this e= mail forwarded to you? [Subscribe here](3D"5E=).&n= bsp; To ensure this new= sletter reaches your inbox, please add newsletter@mail.practicalecommerce.c= om to your contacts. Gmail users just drag this email to the "Primary" tab.= = --= pan> Practical Ecommerc= e 125 S.= Park Street, Suite 430 Traverse City, MI 49684 = able>=