Better Days | Cross-Border Books | New Ecom Tools

Also... Gen Z, Millennials; Great Idea; Podcast [Read the Practical Ecommerce history](3D"5EcnM%5Ecfaec=) = div> [Vie= w in browser](3D"=)  = 3D"5EcnM%5EcfaecfqncmcEh%7Cz= = July 22, 2024= table> Today's = sponsor: [3D"Agital"](3D"https:=)= body>  = table> [DTC Toy Comp= any Looks to Better Days](3D"https:/=) = > [The reality of post-pandemic ecommerce has been tou= gh for many direct-to-consumer merchants. Take Molson Hart. His company, Vi= ahart, makes innovative educational toys and sells them on Amazon, Walmart,= and other marketplaces.](3D"5EcnM%5EcfaecfqndDcEh%7Cz=) [The last two years have been challenging for Viahar= t. What worked before and during Covid doesn=E2=80=99t apply now, Hart says= . Certainly that=E2=80=99s the case with Beardbrand, my company.](3D"5EcnM%5EcfaecfqneecEh%7Cz=) = iv> 3D"5EcnM%5Ecfaecfqne%7CcEh%7== [Hart f= irst appeared on the podcast in 2022. In this episode, we addressed the str= uggles of our businesses and how we persist for a better day.](3D"=) [Our entire audio conversation is embedded below. Th= e transcript is edited for clarity and length.](3D"5EcnM%5EcfaecfqneqcEh%7Cz=) [Eric Bandholz: Tell us about your business.](3D"https:=) [Molson Hart: In 2010, I launched Viahart, a direct-to-consumer maker o= f educational toys. In 2017, I started with my brother Edison Litigation Fi= nancing, an intellectual property trademark enforcement firm.](3D"https://=) = [Read article >](3D"5EcnM%5Ecfaecfqne2cEh%=) = =   A Message from Agita= l [Metrics That Matter in 2024](3D"5EcnM%5Ecfae=) = [3D=](3D"5EcnM%5Ecfaecfqnf6cEh%7Cz=) [The digital marketing industry needs new key performance indi= cators to gauge the health of a company. Download Agital's all-new white pa= per, "Metrics That Matter in 2024," for insights on essential platforms, co= okie deprecation, owned media, and more. Download white paper >](3D"5EcnM%5Ecfaecfqnf-cEh%7Cz=) = dy> =   [Charts: Outl= ook of Gen Zs and Millennials 2024](3D"https:/=) = tr> [Deloitte surveyed nearly 23,000 Gen Zs and Millenni= als in 44 countries. Here are their views on the economy, environment, and = more. Read article >](3D"5EcnM%5EcfaecfqneDcEh%7Cz=) =   [Top Books fo= r Cross-Border Success](3D"https:/=) [Ecommerce connects global shoppers and affords me= rchants opportunities to sell across borders. Read article >](3D"5EcnM%5Ecfaecfqng%5EcEh%7=)   [New Ecommerce Tools: July 18, 2024](3D"5EcnM%5EcfaecfqnfmcEh%=)= pan> [This week: AI-powered shopping assistants, crowdfun= ding, social commerce, big data, livestream shopping, subscriptions, app de= velopment, and cross-border payments.Read article >](3D"5EcnM%5EcfaecfqnfqcEh%7Cz=)   From t= he Archive: July 2019 = > [SEO: Analy= zing Googlebot Crawls for Problems, Inefficiencies](3D"https:/=) = iv> [Crawl budget inefficiencies can affect organic sear= ch performance if new or updated content is not getting crawled and indexed= . Read article >](3D"5EcnM%5EcfaecfqngmcEh%7Cz=) = >  = v> =F0=9F=94=A5 Today's Great Ecommerce Idea= pan> Diversify Your Sales Channels= "Consider TikTok Shop to reach new audiences, increase revenue, and offset = sales declines on Amazon and Walmart." - Molson Hart, President, Viahar= t  = v> [=F0=9F=8E=99= =EF=B8=8F Ecommerce= Conversations Podcast](3D"https:/=) = table> [Ugly Ads Perform= Best, Marketer Says](3D"https://p=) [Beware of Instan= t Site-speed Fixes](3D"https://p=) Subscribe= > to the podcast.   =F0=9F=8E=AF Indus= try IQ Resources from our advertisers.= > [Digital Acce= ssibility with the UserWay Widget](3D"https:/=) = r> [= [3D"Facebook"]](3D"=)= > [3D"Twitter"](3D"5EcnM%5EcfaecfqndqcEh%7Cz=) [3D"LinkedIn"](3D"=)= >= y> You are receiving = this email because you opted on our website to receive the Practical Ecomme= rce newsletter. You can [unsub= scribe](3D"5=) or [update your email address](3D"5Ec=)= at anytime. Was this e= mail forwarded to you? [Subscribe here](3D"5E=).&nbs= p; To ensure this new= sletter reaches your inbox, please add newsletter@mail.practicalecommerce.c= om to your contacts. Gmail users just drag this email to the "Primary" tab.= = --= pan> Practical Ecommerc= e 125 S.= Park Street, Suite 430 Traverse City, MI 49684 = able>=