Content Mapping | Google Disavow | Thrasio Comeback

Also... Payment statements; Archive; Ecom chart; Podcast; Webinar = U [Read the Practical Ecommerce history](3D"5EcnM%5Ece6ec=) = v> [V= iew in browser](3D"=)  = [3D"Practical](3D"5EcnM%5Ece6eceLmR-cAQFtcg=) = td> July 17, 2024= table> Today's = sponsor: [3D"UserWay"](3D"https:=)=  = table> [Content Mappin= g for Customer Journeys](3D"https:/=) = [Conten= t mapping is a marketing technique that matches messages to meaningful stag= es in a shopper=E2=80=99s online buying journey.](3D"=) [The technique requires understanding shoppers=E2=80= =99 motivations throughout the purchase process. Marketers can use this kno= wledge to create relevant, value-packed content to attract, engage, and ret= ain shoppers.](3D"5EcnM%5Ece6eceLmSmcAQFtcg=) [3D"Content](3D"5EcnM%5Ece6eceLmSqcAQFtcg=)= [Gettin= g Started](3D"=) [An ecommerce content map starts with completing three= discrete tasks.](3D"5EcnM%5Ece6eceLmSycAQFtcg=) - [Know the customers. At each phase of a buying journey= , what is a customer=E2=80=99s motivation?](3D"5EcnM%5Ece6eceLmS2cAQFtcg=) - [Know the products. What value do the products deliver= to shoppers? What differentiates the items sold or the store itself?](3D"5EcnM%5Ece6eceLmS6cAQFtcg=)= li> - [Catalog content. What content has the business alread= y produced? How does that content align with shoppers=E2=80=99 buying journ= eys and the products=E2=80=99 value?](3D"5EcnM%5Ece6eceLmS-cAQFtcg=) [A Buying Journey](3D"5EcnM%5Ece6eceLmSDcAQFtcg=) [Whi= le each task is important and nuanced, let=E2=80=99s focus this article on = knowing the customers =E2=80=94 their journeys from consideration to post-p= urchase.](3D".=) [Read article >](3D"5EcnM%5Ece6eceLmT%7CcA=) = =   A Message from UserW= ay [Digital Access= ibility with the UserWay Widget](3D"https:/=) = [3D"UserWay"=](3D"5EcnM%5Ece6eceLmTqcAQFtcg=) [In 2024, digital accessibility is essential for onl= ine businesses. The UserWay Accessibility Widget is the preferred solution = for more than 1 million global companies. It offers comprehensive features = such as customized branding, easy ecommerce integration, and multiple langu= ages. Simple to install; no coding required. Learn More >](3D"5EcnM%5Ece6eceLmT%5EcAQFt=) = dy> =   = [Why Use Google=E2=80=99s Disavow Tool?](3D"5EcnM%5Ece6eceLmTycAQFtcg=) = [There's one possible reason to disavow inbound links = in circa 2024. Read article >](3D"5EcnM%5Ece6eceLmT2cAQFtcg=) = >  = ble> = [Thrasio Slims = Down in Comeback Attempt](3D"https:/=) = > [The Amazon aggregator averaged one acquisition per week during the pande= mic. Then it filed for bankruptcy. Read article >](3D"https://=)= u> =  = r> [AI Unravels Payment Processing Statements= >](3D") [Deciphering credit card processing statements is typically complicated a= t best. AI tools can help. Read article >](3D"https://=)= > =  = r> From t= he Archive: September 2005 = table> [Basics of Search Engine Optimization= an>](3D") [What is search engine optimization? Also known as = =E2=80=9CSEO,=E2=80=9D search engine optimization can be defined as a set o= f methodologies aimed at improving the visibility of a website in search en= gine listings. Read article >](3D"5EcnM%5Ece6eceLmV%5EcAQFt=) = div>  = v> =F0=9F=93=8A Ecommerce Chart = > [3D"U.S.](3D"=)= >  = iv> [=F0=9F=8E=99=EF=B8=8F Ecommerce Conversations P= odcast](3D".=) [Ugly Ads Perform= Best, Marketer Says](3D"https://p=) [Beware of Inst= ant Site-speed Fixes](3D"https://p=) Subscribe= > to the podcast.   =F0=9F=8E=AF Indus= try IQ Resources from our advertisers.= > [Digital Acce= ssibility with the UserWay Widget](3D"https:/=) = r> [3D"Facebook"](3D"=)= td> [3D"Twitter"](3D"5EcnM%5Ece6eceLm%5BycAQFt=) 3D"== >= y> You are receiving = this email because you opted on our website to receive the Practical Ecomme= rce newsletter. You can [unsub= scribe](3D"5=) or [update your email address](3D"5Ec=)= at anytime. Was this e= mail forwarded to you? [Subscribe here](3D"5E=).&nbs= p; To ensure this new= sletter reaches your inbox, please add newsletter@mail.practicalecommerce.c= om to your contacts. Gmail users just drag this email to the "Primary" tab.= = --= pan> Practical Ecommerc= e 125 S.= Park Street, Suite 430 Traverse City, MI 49684 = able>=