Ugly Ads | Global Ecom Stats | Google Ads Update

Also... How to attract visitors (1995); Great Idea; Podcast; Webin= ar U [Read the Practical Ecommerce history](3D"5EcnM%5Ek-bcF=)= [View = in browser](3D"=)  = [= [3D"Practical]](3D"5EcnM%5Ek-bcFaN%5Eqkksvm%=) July 15, 2024= table> Today's = sponsor: [3D"Returned](3D"https:=) = iv>  = table> [Ugly Ads Pe= rform Best, Marketer Says](3D"https:/=) = e> [Barry Hott is a longtime Facebook advertising cons= ultant. He says first reactions to an ad largely determine its performance.= He advises merchants to create ugly ads, those that people won=E2=80=99t s= kip over.](3D"5EcnM%5Ek-bcFaOe6kksvm%7C=) [=E2=80=9CI=E2=80=99m the Ugly Ads Guy,=E2=80=9D he= told me.](3D"5EcnM%5Ek-bcFaOeLkksvm%7C=) [3D"Barry](3D"=) [Eric Brandholz: Who are you?](3D"5EcnM%5Ek-bcFaOfqkksvm%7C=) [Barry Hott: I=E2=80=99m a part owner of a performa= nce marketing agency called Adcrate, where we do high-performance ad creati= ve. I also do a lot of consulting through Hott Growth, my own firm. I am a = longtime Facebook ad nerd. You might know me as the =E2=80=9CMake Ugly Ads= =E2=80=9D guy.](3D"5EcnM%5Ek-bcFaOf6kksvm%7C=) [Brandholz: What can change the performance of an a= d?](3D"5EcnM%5Ek-bcFaOfLkksvm%7C=) [Read article >](3D"5EcnM%5E=)= > =  = A Message from Returned Solutions = > [Hassle-Free Returns Management](3D")= [3D"Retur=](3D") [Experience hassle-free, transparent returns management. From detail= ed inspections to efficient reselling, track every step with our custom sof= tware. Simplify your returns, maximize recovery, and ensure peace of mind w= ith Returned Solutions. Partner with us for seamless and efficient returns = handling. Get St= arted Today >](3D"5EcnM%5Ek-bcFaN0akksvd") = dy> =   [Charts: Glo= bal Ecommerce Stats and Forecasts](3D"https:/=) = r> [BuiltWidth identifies 26.2 million ecommerce sites= worldwide in 2024. Here's our rundown of location, growth, forecasts, and = more. Read article >](3D"5EcnM%5Ek-bcFaOg6kksvm%7C=) =   [Google Ad= s Alters Design, Broad Match, Payments](3D"https:/=) = d> [Three recent updates impact all advertisers to varying degrees, alt= hough the new interface design is the most obvious. Read article >= >](3D"https://=) = = 202; From t= he Archive: May 1995 = [How to Attr= act Visitors to Your Website](3D"https:/=) = able> [Too many web marketers work on the if-you-build-it= -they-will-come model. They won=E2=80=99t. Once you build a Web site, you m= ust give them a reason to come. Read article >](3D"5EcnM%5Ek-bcFaOqqkksvm%7C=) =  = v> =F0=9F=94=A5 Today's Great Ecommerce Idea= pan> Leverage AI for Ad Performance= > "Focus on how AI targets audiences and optimizes ads. Use this understandin= g to enhance ad performance rather than fixating on rigid cost caps and bid= limits." - Barry Hott, Growth Marketing Consultant, Adcrate = div>   [=F0=9F=8E= =99=EF=B8=8F Ecomme= rce Conversations Podcast](3D"https:/=) = > [Beware of Insta= nt Site-speed Fixes](3D"https://p=) [Successfu= l Entrepreneurs Don=E2=80=99t Overthink](3D"=) [Subscribe](3D"5EcnM%5Ek-bcFaN=)= to the podcast. = able> =   =F0=9F=8E=AF Indus= try IQ Resources from our advertisers.= > [Digital Acc= essibility with the UserWay Widget](3D"https:/=) = tr> [3D"Facebook"](3D"=) [3D"Twitter"](3D"5EcnM%5Ek-bcFaNyLkksvd") [3D"LinkedIn"](3D"=)= >= y> You are receiving = this email because you opted on our website to receive the Practical Ecomme= rce newsletter. You can [unsubscr= ibe](3D"5=) or [update your email address](3D"5EcnM%=)= u> at anytime. Was this e= mail forwarded to you? [Subscribe here](3D"5E=).&nb= sp; To ensure this new= sletter reaches your inbox, please add newsletter@mail.practicalecommerce.c= om to your contacts. Gmail users just drag this email to the "Primary" tab.= = --= pan> Practical Ecommerc= e 125 S.= Park Street, Suite 430 Traverse City, MI 49684 = able>=