Google Ads Update | B2B Supplier | Programmatic Email

Also... Amazon seller; AI adoption; Great Idea; Podcast; Webinar = U [Read the Practical Ecommerce history](3D"5EcnM%5Ejebcs=) = >= e> [View in browser](3D")= p>  = d> [= [3D"Practical]](3D"5EcnM%5EjebcsaBD6%7CCfCm%=) June 10, 2024= Today's = sponsor: [3D"=](3D"https:=) =   [Columbia Sales Team Fuels B2B Supplier](3D".=) [Shahzad Chagani runs operations for PE Energy,= a Houston, Texas-based supplier of industrial equipment and supplies. The = company collects leads online from worldwide B2B buyers and relies on its C= olumbia-based sales team to convert them into sales.](3D"5EcnM%5EjebcsaC%7C6%7CCfC=) [=E2=80=9CColombia is pretty Westernized,=E2=80= =9D Chagani told me. =E2=80=9CWe find a lot of college-educated talent ther= e.=E2=80=9D](3D"5EcnM%5EjebcsaC%7CL%7CCfC=) [= [3D"Shahzad]](3D"5EcnM%5EjebcsaCja%7CCfCm%=)= > [In our recent conversation, Chagani addressed hi= s backend setup for 100,000 SKUs, the benefits of an offshore sales staff, = and more. The entire audio of our discussion is embedded below. The transcr= ipt is edited for length and clarity.](3D"5EcnM%5EjebcsaCjq%7CCfCm%=) [Eric Bandholz: Tell us who you are.](3D"5EcnM%5EjebcsaCj6%7CCfCm%=) [Shahzad Chagani: I=E2=80=99m the director of ope= rations for PE Energy in Houston, Texas. We sell industrial equipment and s= upplies. I=E2=80=99ve been running the company for 10 years. About 80% of o= ur revenue is B2B, with 15% via ecommerce.](3D"5EcnM%5EjebcsaCjL%7CCfCm%=) [Read article >](3D"5EcnM%5EjebcsaCka%=) = iv>  = div> A Message from UserWay= em> [Digital Accessibility with the UserWay Widget](3D"5Ecn=) = iv>= ble> [= [3D"UserWay]](3D"5EcnM%5EjebcsaCk6%7CCfCm%=)= le> [In 2024, digital accessibility is essential for = online businesses. The UserWay Accessibility Widget is the preferred soluti= on for more than 1 million global companies. It offers comprehensive featur= es such as customized branding, easy ecommerce integration, and multiple la= nguages. Simple to install; no coding required. Learn more >](3D"5EcnM%5EjebcsaCmq%7CCfCm%=)= = dy>  = div> [Google Ad Manager= Launches Programmatic Email Ads](3D"=)= an> [The ad management platform quietly added a beta = tag for email newsletters, perhaps due to the elimination of third-party co= okies. Read article >](3D"5EcnM%5EjebcsaCn6%7CCfCm%=) =  = tr> [Charts: Business Adoption of AI Q2 2024](3D"=)= > [Per a new PwC survey, 72% of global businesses n= ow use at least one AI application. Read article >](3D"5EcnM%5EjebcsaBEa%7CCfCm%=)   = d> [Google Ads Updates from Marketing Live 2= 024](3D"=) [Google announced = over 30 new advertising features at this year's event. Here are the most im= pactful for merchants. Read article >](3D")=   From the Archive: July 2020= rong> [Entreprene= ur Sells the Most Competitive Product on Amazon, and Thrives](3D"5EcnM%5EjebcsaCm6%7=)= an> [What=E2=80=99s the most competitive product on A= mazon? Smartphone cases. What does Matt Altschul=E2=80=99s company, Smartis= h, sell? Smartphone cases. And it thrives. Read article > = a>](3D"5EcnM%5EjebcsaCmL%7CCfCm%=) = >   =F0=9F=94=A5 Today's Great Ecommerce Idea = Automate Invento= ry with Data Feeds "Implement data feed management tools t= o sync supplier feeds, ensuring up-to-date inventory and product details ac= ross all sales platforms, including Amazon and Shopify." - Shahzad= Chagani, Director of Operations, PE Energy  = [=F0=9F=8E= =99=EF=B8=8F Ecommerce Conversations Podcast=](3D"5EcnM%5EjebcsaBEL%7=) [Retailer 2BigFeet Shifts to DTC](3D"=)= n> [Flair.ai Remakes Product Photography= >](3D"5EcnM%5EjebcsaBFq%7CCf=) [Subscribe](3D"5EcnM%5EjebcsaBF6%=) to the pod= cast.   =F0= =9F=8E=AF Industry IQ Resources from our advertisers. [How to Profit from Ecommerce Suppliers](3D"5EcnM%5=) [Digital Accessibility with the UserWay Widget](3D")  = > [=F0=9F=8E=93 Webinar U= an>](3D") Instant 30-minute video + eb= ook. [The Profitable Seller: Mastering Amazon FB= A](3D"5EcnM%5EjebcsaCfa%7CCf=) = r> 3D"= [3D"Twitter"](3D"5EcnM%5EjebcsaCf6%7CCfCd"=) [3D"LinkedIn"](3D"=)= >= y> You are receiving this email because you op= ted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or update your email address at anytime. Was this email forwarded to you? [Subscribe here](3D"5EcnM%5EjebcsaCg6%7CCfCm%7C=). To ensure this newsletter reaches your inbox, pl= ease add newsletter@mail.practicalecommerce.com to your contacts. Gmail use= rs just drag this email to the "Primary" tab. -- Practical Ecommerce 125 S. P= ark Street, Suite 430 Traverse Ci= ty, MI 49684 = ble>