2BigFeet | AI Search, Cookieless Ads | Ecom Tools

Also... Rand Fishkin; Great Idea; Podcast; Webinar U [Read the Practical Ecommerce history](3D"5EcnM%5E%7C2b=)= >= [View in browser](3D")= p>  = d> [3D"Practical](3D"5EcnM%5E%7C2bc%7CaA46%7Cw=)= June 3, 2024= table> Today's = sponsor: [3D"Walmart](3D"https:=)=  = le> [Retailer 2BigFeet Shifts to DTC= an>](3D".=) = > [For years Brandon Eley=E2=80=99s online sh= oe company, 2BigFeet, prospered by reselling prominent brands. But the prof= it margins slowly narrowed as did the sources for large footwear sizes, Ele= y=E2=80=99s niche.](3D"5EcnM%5E%7C2bc%7CaA-6%7Cw=) [The solution is Michael Ellis Footwear, El= ey=E2=80=99s direct-to-consumer brand, launched in 2021. =E2=80=9CWe finall= y decided to take matters into our own hands,=E2=80=9D he told me.](3D"5EcnM%5E%7C2bc%7CaA-L%7Cw=) [3D"Brandon](3D"5EcnM%5E%7C2bc%7CaAAa%7Cw=)= table> [In this second appearance on the podcast, = he and I discussed the evolution of 2BigFeet, the launch of Michael Ellis, = custom manufacturing, and more. Our entire audio is embedded below. The tra= nscript is edited for clarity and length.](3D"5EcnM%5E%7C2bc%7CaAAq%7Cw=) [Eric Bandholz: Tell us about your business= .](3D"5EcnM%5E%7C2bc%7CaAA6%7Cw=)3D"5EcnM%5E%7C2bc%7CaAA= [Brandon](3D"5EcnM%5E%7C2bc%7CaABa%7Cw=)[Eley: I started a company 24 years ago that sells shoes to guys with big= feet, up to size 21.](3D"=)[It=E2=80=99s call= ed 2BigFeet. Our most popular sizes are 16, 17, and 18.](3D"=) [Rea= d article >](3D")  = > A Message fro= m Walmart Marketplace = > [Luxe Weavers Grew 45% YoY](3D") = able> [3D"Walmart](3D"5EcnM%5E%7C2bc%7CaAB6%7Cw=)= [Luxe Weavers started with just $200. It=E2=80=99s now an eCom= merce juggernaut, with seven figures in annual revenue =E2=80=94 thanks to = Walmart Marketplace=E2=80=99s network, tools, and support. Start selling on= Walmart Marketplace today and get up to 50% off referral fees and fulfillm= ent solutions. Conditions apply. Learn more >](3D"5EcnM%5E%7C2bc%7CaBeL%7Cw=) = tr>  = > [Charts: Global Consumer Trends Q1 2024](3D")= an> [Per the recent PwC survey, climate concern= s are among the top consumer priorities in early 2024. Read article >=](3D"5EcnM%5E%7C2bc%7CaAD6%7Cw=)  = tr> [AI Search, Cookieless Ads Boost Content Marketing= an>](3D") [Content mar= keting is more than articles. Taking a broader view and using alternative c= ontent forms can overcome traffic losses. Read article >](3D")= u> = le> =  = [New Ecommerce Tools: May 29, 2024](3D")= p> [This installment of our weekly rundown inc= ludes updates on generative AI, product images, page speed optimization, au= tomated marketing, omnichannel management, and more. Read article >= ;](3D"5EcnM%5E%7C2bc%7CaAE6%7Cw=)   From the Archive: August 2018= strong> [Moz = Founder Rand Fishkin on New Book, New Company](3D"5EcnM%5E%7C2bc%7CaB=) = div> [Rand Fishkin's new book, =E2=80=9CLost and= Founder: A Painfully Honest Field Guide to the Startup World,=E2=80=9D is = a transparent view of running Moz, the SEO portal, and the lessons learned = along the way. Read article >](3D"5EcnM%5E%7C2bc%7CaBfL%7Cw=) = div>   =F0=9F=94=A5 Today's Great Ecommerce Idea = Create Your Own = Product Line "Develop proprietary products to fill m= arket gaps ignored by larger brands. Address specific customer needs to set= your business apart and attract a loyal customer base." - Brandon= Eley, President, 2BigFeet  = able> [=F0= =9F=8E=99=EF=B8=8F Ecommerce Conversations P= odcast](3D"5EcnM%5E%7C2bc%7CaA=) [Flair.ai Remakes Product Photography=](3D"=) [The Best Email Marketing Tells a Sto= ry](3D"5EcnM%5E%7C2bc%7CaBfq%=) [Subscribe](3D"5EcnM%5E%7C2bc%7Ca=) to the= podcast.   =F0=9F=8E=AF Industry IQ = Resources from our advertisers.= > [Digital Accessibility with the UserW= ay Widget](3D"5EcnM%5E%7C2bc%7CaA=) [How to Profit from Ecommerce Supplie= rs](3D"5EcnM%5E%7C2bc%7CaAEL%=)   [=F0=9F=8E=93 Webinar U=](3D") Instant 30-minute video + eb= ook. [The Profitable Seller: Mastering Ama= zon FBA](3D"5EcnM%5E%7C2bc%7CaAFq%=) = td> [3D"Facebook"](3D"=)= td> [3D"Twitter"](3D"5EcnM%5E%7C2bc%7CaA7q%7Cw=) [3D"LinkedIn"](3D"https:/=)= >= y> You are receiving this email because you op= ted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or [update your email address](3D"5EcnM%5E%7C2bc%7CaA8a%7=) at any= time. Was this email forwarded to you? [Subscribe here](3D"5EcnM%5E%7C2bc%7CaA8q%7Cww-=). To ensure this newsletter reaches your inb= ox, please add newsletter@mail.practicalecommerce.com to your contacts. Gma= il users just drag this email to the "Primary" tab. -- Practical Ecommerce 125 S. P= ark Street, Suite 430 Traverse Ci= ty, MI 49684 = ble>