Best Emails | 23 Website Testing Tools | Cart Recovery

Also..= .VC trends; Dr. Squatch; Great Idea; Podcast; Webinar U [Read= the Practical Ecommerce history](3D"https:=)= > [View Online](3D")= = dy> =  = an> = tbody> [=3D"Practical](3D"https:=)= May 20, 2024 = tr> Today's = sponsor: [3D"Chargeflow"](3D"https:=)= r>   [The Best Email Marketing Tells a Story](3D".=) [Matt Ragland is a 10-year email marketer, first at Co= nvertKit and now at Good People Digital, the Nashville-based agency he laun= ched in early 2023. His approach to superior email performance is storytell= ing. He told me, =E2=80=9CBrands that excel at email marketing frequ= ently tell a story to their ideal audience.=E2=80=9D](3D"5EcnM%5EhDbcba9ELA%5Ewrcg=) = d> [3D"Matt](3D"https:=) [In our recent conversation, he and I addressed storyt= elling tactics, email design, automation strategies, and more. Our entire a= udio is embedded below. The transcript is condensed and edited for clarity.= The entire audio of our discussion is embedded below. The transcrip= t is condensed and edited for clarity. Eric Bandholz: Who the heck are you? Matt Ragland: I run an email ma= rketing and course-launch agency called Good People Digital. We work with c= reators and ecommerce providers. We build email and launch newsletters, usu= ally for courses and information products. I=E2=80=99ve been in the email g= ame for almost 10 years. Read article >](3D"5EcnM%5EhDbcba9FqA%5Ewrcg=) =  = > A Message fro= m Chargeflow [J= RB Boosts Chargeback Wins with Chargeflow](3D") = [3D"Chargefl=](3D"5EcnM%5EhDbcba976A%5Ewra"=) [Jones Road Beauty (Bobby Brown) needed a chargeback management so= lution. After receiving recommendations from colleagues, they decided to tr= y Chargeflow. Three months later, they saw a 32.6% increase in overall char= geback win-rate and a 97% increase in win-rate for chargeback fraud cases. = Automate Chargebacks with AI >= an>](3D"5EcnM%5EhDbcba97LA%5Ewra"=) = dy>  = div> [23 Free Tools t= o Test a Website](3D"5EcnM%5EhDbcba9F6A%=) [This all-new update to our popular resource includes = tools to evaluate page speed, security, accessibility, regulatory complianc= e, code, and more. Read article >](3D"5EcnM%5EhDbcba-eqA%5Ewrcg=) = table>  = tr> [Charts: Venture Capital Trends Q1 2024](3D") = v> [Global VC investments = in technology are increasing, although far below 2021 and 2022. Read art= icle >](3D") = >  = tr> [Securing Email Addresses for Abandoned Carts](3D")= p> [Merchants can often recover sales from abandoned cart= s, but only if a shopper provides an email address. Read article >&nb= sp;](3D"5EcnM%5EhDbcba-o6A%5Ewrcg=) = 8202; Fr= om the Archive: January 2021 [Dr. Squatch Scales to $100 Million with Natural Soaps for Men= pan>](3D") [In 2013 Jack Haldrup was reading =E2=80=9CThe Lean St= artup=E2=80=9D and pondering how to launch a business. He was seeking a nic= he based on personal experience versus market research. Read article >= ;](3D"5EcnM%5EhDbcba-q6A%5Ewrcg=) = tbody> =   =F0=9F=94=A5 Today's Great Ecommerce Idea = Master Storytell= ing, Automation "Adopt storytelling techniques to resonate with audiences, integrating prod= ucts into captivating narratives for authentic engagement and increased sal= es." - Matt Ragland, Good People Digital =  = div> [=F0=9F=8E=99=EF= =B8=8F Ecommerce Conversations Podcast= >](3D"5EcnM%5EhDbcba98aA%=) [ARTO Owner on Generational Businesses](3D"=)= > [OverstockArt Founder Thrives 22 Years On=](3D"5EcnM%5EhDbcba-fqA%5Ew=) Subscribe to the = podcast.   =F0=9F=8E=99=EF=B8=8F Industry IQ [How to Profit from Ecommerce Suppliers](3D"=)= n> R= 02; [=F0= =9F=8E=93 Webinar U](3D"5EcnM%5=)= Instant 30-= minute video + ebook. [The Profitable Seller: Mastering Amazon FBA](3D"=)= Instant 30-minute video + ebook. = [3D"Facebook"](3D") [3D"Twitter"](3D"5EcnM%5EhDbcba9-6A%5Ew=) [3D"LinkedIn"](3D"5EcnM%5EhDbcba9-LA%5Ewra"=)= You are receiving this email because you op= ted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or update your email address at anytime. Was this email forwarded to you? [Subscribe here](3D"5EcnM%5EhDbcba9A6A%5Ewrcg7X=). To ensure this newsletter reaches your inbox, please = add newsletter@mail.practicalecommerce.com to your contacts. Gmail users ju= st drag this email to the "Primary" tab. -- Practical Ecommerce 125 S. P= ark Street, Suite 430 Traverse Ci= ty, MI 49684 = ble>