Google SGE | BNPL Options | Ecom Investor

Also..= . Manufacturing trends; Great Idea; Podcast; Webinar U = [View Online.](3D" = >   = td> [3D"Practical](3D") April 15, 2024 = > Today's = sponsor: 3D"5Ecn== y>   [SEO Takeaways from SGE=E2=80=99s Partial Rollout=](3D"5EcnM%5Ef%5Ebbwb%5E6dD=) = le> [Google extended Search Generative Experience last m= onth beyond Labs, its testing program. A limited number of searchers now se= e AI snapshots in results regardless of whether they signed up.](3D"5EcnM%5Ef%5Ebbwb%5E-dDBf6=) [Many observers believe it=E2=80=99s the first step = to SGE becoming fully public this year. Google hasn=E2=80=99t much changed = SGE in Labs for months, perhaps signaling its satisfaction thus far.](3D"5EcnM%5Ef%5Ebbwb%5EDdDBf6=) = > [3D"Google](3D"5EcnM%5Ef%5EbbwbvedDBf67D=)= > [I=E2= =80=99ve closely monitored SGE developments. Here are my observations and e= xpectations.](3D"=) [Traffic Losses Overestimated](3D"https=) [Authoritas, a search-engine-optimization platform, ha= s been testing SGE in Labs and publishing the results. In March, the tests = found the SGE option in 91% of U.S. search results for brand and product te= rms, in two ways.](3D"5EcnM%5Ef%5EbbwbvqdDBf67D=) [First, the results could contain a =E2=80=9CGenerat= e=E2=80=9D button that produces an AI-powered answer only when clicked, suc= h as this query of =E2=80=9Cbest laptops.=E2=80=9D](3D"5EcnM%5Ef%5Ebbwbv%5EdDBf6=) [Second, the search results could produce an instant a= nswer, such as the example below for =E2=80=9CHow healthy is spaghetti squa= sh?=E2=80=9D Clicking =E2=80=9CShow more=E2=80=9D expands the explanation.](3D"5EcnM%5Ef%5EbbwbvydDBf67D=) = [Read article >](3D"5EcnM%5Ef%5Ebbwbv2dDBf=) = d>  = = A Message from Shopper Approved= [Grow Influence, Traffic, Rev= enue](3D"5EcnM%5Ef%5Ebbwbv6d=) [3D"Reputation](3D") [Attend "New Ecommerce Growth Strategies," a free deep-dive webinar= from Dr. Robert Cialdini (author of "Influence") and leading conversion ex= perts. April 18. Free ebook, strategy guide, and recording.](3D"5EcnM%5Ef%5EbbwbvDdDBfc") [Learn More >](3D") = e>   [BNPL Competition Drives Wins for Merchants](3D")= p> [The lines have blurred between buy-now pay-later prov= iders and credit card issuers. The winners are merchants and consumers. = Read article >](3D"5EcnM%5Ef%5EbbwbwmdDBf67D=)  = tr> [Charts: U.S. Manufacturing Trends Q1 2024=](3D"5EcnM%5Ef%5Ebbwbwqd=) [U.S. manufacturing acti= vity increased in March for the first time in 16 months. Read article &g= t;](3D") =   [= Amid Downturn, Ecommer= ce Investor Perseveres](3D"=)= [Roman Khan's ecommerce holding company seeks aquisiti= ons, albeit cautiously.](3D"5EcnM%5Ef%5Ebbwbw2dDBf67D=) [Read article >](3D"5EcnM%=)= >  = div> =F0=9F=94=A5 Today's Great Ecommerce Idea = Segment Email Re= cipients for Top Results "Segmenting marketing emails puts the right offers and messaging in front o= f the right people at the right time. Segmentation is powerful, with seemin= gly limitless ideas for campaigns and automation." - Andrew Aversa, Fou= nder, Aversa Growth Consulting   = [=F0=9F=8E=99=EF=B8=8F Ecommerce C= onversations Podcast](3D") = ble> [Early Hair Loss Spurs DTC Founder](3D"5EcnM%5Ef%5EbbwbwDdDBf=) [BGR Media Founder on AI Upheaval](3D"5EcnM%5Ef%5EbbwbxedDBf=) = > Subscribe to the= podcast.   [=F0=9F=8E=93 Webinar U= an>](3D") Instant 30-minute video + eb= ook. [The Profitable Seller: Mastering Amazon FBA](3D"=)= > = tr> 3D"== [3D"Twitter"](3D"5EcnM%5Ef%5EbbwbxydDBfc") [3D"LinkedIn"](3D".=)= >= y> You are receiving this email because you op= ted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe or [update your email address](3D=) at anytime. Was this email forwarded to you? [Subscribe here](3D"5EcnM%5Ef%5EbbwbxDdDBf67D5o=). To ensure this newsletter reaches your inbox, please = add newsletter@mail.practicalecommerce.com to your contacts. Gmail users ju= st drag this email to the "Primary" tab. -- Practical Ecommerce 125 S. P= ark Street, Suite 430 Traverse Ci= ty, MI 49684 = ble>