BNPL | Google Spam Policies | Ideal Customers

Also ... Bankrupt now thriving; Great idea; Podcast; Webinar U Can't read this email? [View it in your browser.](   [Practical Ecommerce logo]( March 18, 2024   [Buy-now-pay-later]( [Card Issuers Are Top BNPL Providers, Survey Finds]( [Post-purchase buy-now pay-later could be a massive opportunity for retailers, according to J.D. Power’s BNPL satisfaction survey, published Feb. 29, 2024. In a survey of 4,135 U.S. consumers, American Express, Chase, and Citi outperformed other category leaders in three key areas: reasonableness of terms, ease of use with digital account management, and security of account information. The second annual study found overall satisfaction with BNPL had grown by 16% in just one year. J.D. Power’s findings suggest that retailers may be leveraging BNPL without even knowing it. Unlike Klarna, Sezzle, and other third-party solutions that appear at checkout, Plan It by American Express, My Chase Plan, and Citi Flex Pay are not part of the checkout stream. Merchants never see these direct-to-consumer offers or know when post-sale transactions convert to buy-now pay-later plans. Miles Tullo, managing director of banking and payments at J.D. Power, was not surprised to see card issuers pull ahead in the BNPL race. Read article >](   [AI Tools for Ideal Customer Profiles]( [An “ideal customer profile” describes a company’s most valuable prospects, those who find a product or service seemingly perfect for their needs. Read article >](   [From Bankrupt to Thriving Entrepreneur]( [Aaron Marino drove a beer cart for gas money after first business failed. He recovered, big time. Read article>](   [Google Spam Policies, Explained]( [Google's latest updates prioritize spam — manually and algorithmically — in three key areas. Read article >](   🔥 Today's Great Ecommerce Idea Key to Introducing Your Brand "When first describing your company or product to interested observers, focus on authentic, narrative-based introductions. Emphasize storytelling over traditional elevator pitches for genuine, engaging conversations." - Clay Hebert, Speaker and Creator of The Perfect Intro   🎙 ['Ecommerce Conversations' Podcast]( [Amazon Seller on Profitable Products]( [Directness Wins in Advertising]( [Subscribe]( to the podcast.   🎓 [Webinar U:]( [Instant 30-minute video + ebook.]( [7 Steps to Checkout Success]( [The Profitable Seller: Mastering Amazon FBA]( [Facebook]( [Twitter]( [LinkedIn]( You are receiving this email at {EMAIL} because you opted on our website to receive the Practical Ecommerce newsletter. You can [unsubscribe,]( [change frequency]( or [update your email address]( at anytime. Was this email forwarded to you? [Subscribe here](. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. -- Practical Ecommerce 125 S. Park Street, Suite 430 Traverse City, MI 49684 Copyright (C) 2024 Practical Ecommerce.