2021: the year of strategy switchups

What privacy & paid ad changes mean for ecommerce marketers [Postscript Logo] Howdy there, Yesterday, Apple announced "mail privacy protection" for the Apple mail app, which now prevents senders from knowing whether or not a user opened their email. [tweet 2]( And just like that, a golden KPI for email marketers disappeared. Over the past 5 years, nearly every email service provider rolled out A/B subject line testing to help marketers optimize for open rates — and now with a major email app out of the rink, the data becomes unreliable. Between this and other privacy measures being rolled out across search engines and ad platforms, marketers everywhere are shifting their strategies monthly. Talk about keeping us on our toes! One thing is certain: owned marketing is quickly becoming Queen. Expect lots of content, direct mail, partnership, and SMS marketing coming from brands between now and the end of the year. Now, on to some new stuff from our team: 6 Steps to Supercharged SMS: how quizzes help brands and customers connect Used by DTC brands to create tailored product recommendations for customers (while also gathering super-specific data), quizzes are an easy way to delight customers and segment your marketing. Browse examples + learn best practices in this piece. [Read more]( [hydrant-goals-1170x1231]( [Screen Shot 2021-06-08 at 10.51.08 AM copy]( Three Ships Beauty Gets 2X Earnings Per Message with Postscript Their approach involved sending fewer messages (!!!) and using customer feedback. After testing their campaigns, they saw a 15.65% increase in conversion rate and 3.8% increase in click-through rate. [Check it out]( Have a great rest of your week. Cheers, Corinne and the Postscript crew 🤠[LinkedIn]( [Twitter]( [Facebook]( [Instagram]( Postscript, #251 3370 North Hayden Road, Ste 123, Scottsdale, AZ [Unsubscribe]( [Manage preferences](