How we scaled PositivePsychology.com (and how you can do the same)

{NAME}, do you know how PositivePsychology.com grew from just a handful of blog posts shared on Facebook to where it is today? If not, perhaps our story can help you understand how to turn your practice into a thriving business with multiple revenue streams. Hugo and I founded the company back in 2013 because we wanted to share free, high-quality information about positive psychology and related subjects. At the time, Hugo was lecturing at a university, and I was exploring internet-based business ideas. We realized an online platform would allow us to impact people on a far larger scale than our in-person activities ever could. So we created digital versions of the workshops, tools, and training materials Hugo was delivering in person. The website we launched was super-simple—just 10 blog posts, which I promoted on Facebook. Over time, we added more content, built a community, and created our first toolkit (which we still sell today). We've added over 400 tools and information products in the decade since. And we now have hundreds of thousands of engaged practitioners in our community. I'm not telling you this to brag. I'm telling you because the model we used to grow from those humble beginnings is the same one you can use to scale your practice today—without becoming a bottleneck that limits your business potential or income. But first, you have to shift your mindset... Hugo and I have different, complementary skill sets, and neither of us could have made PositivePsychology.com the success it is today alone. Hugo is a psychologist, coach, and former professor of psychology. My passion is marketing and building businesses with positive impact. Together we make a great team. As a practitioner, your skill set may be closer to Hugo's than mine. But you can make your practice thrive by adding a few business skills and taking some specific actions to support your coaching abilities. In short, you need to stop thinking of yourself as a coach and start seeing yourself as an entrepreneur. That's where The 7 Pillars can help you. It distills the essential elements of running a profitable, scalable business into a structured step-by-step framework tailored to the practice of coaching... regardless of the type of coaching you offer. [Learn More]( Whether you help people with their fitness, careers, relationships, or something else, [The 7 Pillars of a Profitable Practice Course]( is designed for you. It will teach you how to: - Avoid the most common mistakes coaches make when trying to convert leads into clients - Become to go-to coach for your target market - Make your dream clients come to you (instead of you chasing them) - Develop multiple income streams outside of 1-2-1 coaching sessions - Avoid being a bottleneck in your business (so you can increase your revenue without working more hours) To be clear, The 7 Pillars isn't about coaching. Instead, it reveals the business and marketing secrets behind successful, scalable coaching practices. If you're tired of chasing lukewarm clients, your practice still revolves around one-to-one coaching sessions, or you're struggling to figure out how to grow your income, this masterclass will be invaluable for you. You can get lifetime access and start upgrading your business today for just $399. This package will be back at its regular price of $950 next week, so lock in your special discount while you can. Ready to start building the 7 Pillars of your practice? Learn more here: [( Speak soon, Seph Seph Fontane Pennock Co-founder, PositivePsychology.com P.S. Tomorrow, I'll show you the difference between a good coaching business and a great one. Stay tuned... © PositivePsychology. com Sent to: {EMAIL} |  PositivePsychology.com, Gandhiplein 16, 6229HN Maastricht, The Netherlands Don't want future emails? [Unsubscribe](