From
pixelgrade.com
Email Address
oana@pixelgrade.com
Sent On
Wed, Nov 4, 2020 02:30 PM
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  Hey {NAME} ? Who dared to believe that we will have the energy and mental space to do meani
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  Hey {NAME} 👋 Who dared to believe that we will have the energy and mental space to do meaningful work when the COVID-19 pandemic kicked-off back in March? Who had the guts to imagine that new ideas will come to life? Not many of us, that's for sure. But here's the thing with human nature: we're far more resilient than we like to believe. We have plenty of internal resources to keep navigating and making it work, whatever that means for each of us. This belief brings plenty of hope that there's always a way to overcome what life throws at us. Continuing the line of questions: who thought that after nine years of building digital products, we're going to gain both wisdom and bravery to listen to our internal thoughts and act in alignment with our values? Nobody knew because we did not have such curiosities a few years ago. We were in the maker-mood, where we only focused on our craft. The supreme goal was to build beautiful products and offer a memorable experience to our customers. That's the beauty of growing and life in general. It changes perspectives; it forces you to see the world through different lenses; it allows you to ask bigger questions. Believe it or not, we're more assured than ever that we're done with discounts at Pixelgrade, so [we wrote an in-depth article on our decision](. As a small independent team that made everything using our money, time, and energy, we know how much we invest in everything we do. Cutting corners is not just far away from our values, but it's also pointless for both you and us. Price is one of the key factors when choosing a product, and companies learned from psychology how to make it more appealing for the customer. Textbook examples are prices ending in "9" aimed to extend your budget limit to the maximum (e.g., $1999 is "certainly" NOT two thousand dollars), or huge discounts that nudge your attention to more expensive products, even if it's very hard to assess the legitimacy (or history) of the starting price. Your emotional, impulsive brain is invited to take center stage. Discounts make perfect sense in the food industry, transforming waste into a win-win situation for both merchants and customers, each one willing to trade time for value. Software is not food (maybe food for thought?). There is no expiration date, no loss if it's not consumed today. There is infinite space on our internet shelves to stock all the software you would ever need, with no loss whatsoever. So why discounting software products? Black Friday and Cyber Monday are around the corner, and the carnival of discounts within WordPress already started with promotions up to 99% off. It feels like a Bazaar. Not the one in Turkey, where there are legacy and philosophy behind, but one where the smell of cheap merchandise covers everything. To make this community better, we need to relearn stuff. Pricing, marketing, fairness, real transparency are some of the key concepts that we should digest. We stay away from this approach and leave the discounts for others to play with. Our piece of advice is to have a balanced and sane time, knowing that when you need our products or services, they'll always be at the same price. We're here to stay. Forever grateful,
Oana P.S. If something changed for you and you're looking for help not only in choosing a theme but creating a website, please reply to this email and let me know. We've been working hard to put together a system to help customers build great websites. From hosting to WordPress installation, from performance to security, from product updates to rock-solid infrastructure—we got them all. This way, you can focus on what you know best.  Pixelgrade, 5 Vasile Alecsandri Street, 700054 Iasi, Romania[Unsubscribe](
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