And once you read this email, you'll never invest alongside them either October 11, 2023 | [Read Online]( [A newsletter about raising capital for early stage growth companies]( [fb]( [tw]( [in]( [email](mailto:?subject=Post%20from%20Pitch%20Anything%20Playbook&body=Why%20I%20never%20take%20money%20from%20%22name%20brand%22%20investors%3A%20And%20once%20you%20read%20this%20email%2C%20you%27ll%20never%20invest%20alongside%20them%20either%0A%0Ahttps%3A%2F%2Fnewsletter.pitchanything.com%2Fp%2Fnever-take-money-name-brand-investors) Hereâs the biggest lesson Iâve learned from wealthy investors ⦠itâs hidden in plain sight on this slide I put up in every presentation: Itâs right there at the bottom: stay away from predatory capital Thatâs why Iâm always looking to invest in a company that for one reason or another hasnât allowed venture capital or private equity in the door. This is the narrow window of opportunity between ⦠- A good company that is ready for growth funding ⦠- But they havenât taken âventure capitalâ yet. ⦠this SWEET SPOT is what every professional investor is looking for, and itâs something I see at least once a week . In fact, my best deals are the ones where we kicked the venture capitalists out and took over to build a real company. Why? Because the best growth-stage companies always have three problems I am outstanding at solving - raising capital, - scaling revenue, and - installing governance Since I always bring these things with me; I get invited into some sweet deals and companies. In todayâs issue of Pitch Anything Playbook, weâre going to talk a little bit more about what these deals look like, why they want to work with me (instead of investors youâre more familiar with like Kleiner Perkins or a16z) -Oren P.S. In case you missed it, Iâve officially exited the advisory business and am now fully focused on investing my own personal net worth into private companies that I have a high degree of confidence can deliver a 5-10X on my money in 5 years or less. Iâm already two years into my five-year plan to add $100m to my personal net worth⦠And Iâm up âon paperâ about $10-15m so far with ~$1m of my own capital invested. Whatâs my secret for finding these private equity plays every banker dreams of? [Click here to sign up for my upcoming webinar on Thursday , Oct 12th @ 10am PST]( where Iâll reveal how Iâm targeting consistent 5-10x gains in 5 years or less using these Private Equity Cheat Codes. Private Equity Cheat Codes:
The anatomy of a 5-10x opportunity Hereâs the thing I learned from every single billionaire I worked for or studied under⦠If you want to get a risk-free return, you can buy US Treasury bonds (which currently yield ~3.5%). But if youâre chasing after 3x, 5x 10x, or even the 25-50x+ returns, you have to be willing to absorb some financial risks. But the secret is to understand which risks are acceptable and which are doomed to failure. Hereâs what I mean⦠Everyone knows that if you have access to the best deals at the best terms, youâve got a huge advantage over everyone else the market. But even if you get lucky by finding the ânext big thingâ that is going up 10,000x⦠The single biggest risk to you cashing in on this âlife-changingâ ivnestment is every investor that comes in after you. I know this sounds insane, but there is a very real possibility where you invest in a company at a $300m valuation⦠the company sells for $1bn⦠and you walk away with exactly $0. In July 2018, Paddy Power Betfair (now known as Flutter) acquired FanDuel for $465M in cash. On the surface, this looks like a great win for the FanDuel founders and employees. However, because the two lead investors held strong liquidation preference rights, the FanDuel founders and most employees received nothing in this massive deal. How does that happen? More often than not, itâs because the founders get seduced by Wall Street âSharks.â I see it all the time. A rising star of a company that looks something like this: - $10m - $30m/year in revenue - Growing at 20 - 50% per year - Heading for the Public Markets But in order to reach the next phase of growth, the company â sometimes for the first time ever â needs to raise ârealâ capital; usually between $5 - $20m. The problem is, most founders donât have a Rolodex of rich friends that can back them, and theyâre usually not very good at finding investors. All of a sudden, this company starts taking meetings with prestigious firms youâve read about. Now, If youâre âinâ this deal as an early investor, you think youâve hit the jackpot. After all, if some celebrity Venture Investor wants in, it must mean you hopped on the money train, right? In reality, itâs the opening scene of a horror film (spoiler: you donât make it out alive). Hereâs why: âSharksâ are masters at gaining control of a business from the minority position. Sure, they might pay a huge premium to own 20% of the company⦠but because of the way they structured the deal, they have 2 of 5 board seats, preferred shares, a liquidity preference and drag along rights. Remember the Fan Duel example, where the founders got $0? Hereâs Why Founders Couldnât Stop the Deal The reality was the founders couldnât stop the deal because they also granted the two lead investors drag-along rights. This drag-along right forced the other shareholders to accept the decisions made by these two investors. Typically, investors are just ONE VOTE away from legally taking over the company, selling it off for parts, and grabbing 100% of the profits leaving early investors with nothing. Thatâs why founders and executives that I work with are all beyond excited when I tell them they can: - Raise only a small amount of capital to protect foundersâ equity ⦠- From friendly investors who want to see the company succeed long term⦠- At a reasonable valuation that doesnât put every early investor at risk of a down-round or getting completely wiped out, and⦠- Provide management, employees, and investors with a clear pathway to an exit â and stay in control of their company â by going public sooner than they would otherwise think to do so. While the total valuation of the business might not be âheadline newsâ on Techcrunch when all is said and done⦠Because of the way the company was capitalized, it often means better economics for the founders, employees, and early investors. Because here is the truth about professional investors (i.e âSharksâ) ⦠They do not exist to fund innovation or support entrepreneurs. They exist to make their investors â called Limited Partners (or LPs) â market beating returns⦠and to otherwise enrich themselves. This means they are highly incentivized to negotiate in their best interests only â even if that means crushing the founders, employees, customers, and other shareholders in the process. Thatâs the reason why great companies would rather do business with me when less than $20m of funding is needed. In fact⦠My very best deals have typically been the ones where we kicked the Sharks outÂ
and let regular investors in! While most founders chase after âname brandâ institutional investors â like Sequoia, Tiger Global, and K1 â I purposely avoid them for one simple reason⦠The Venture Capital (VC) business model is very often the exact reason good deals go bad. Hereâs what I mean⦠Barely 5% of VC funds return more than the 3x expectation⦠Source: â[Money Talks](, Gil Ben-Artzy In many funds, the actual investors known as Limited Partners take 100% of the risk for only 80% of the reward while the fund managers earn a guaranteed 2% + 20% of the reward for no risk. Sign me up for that deal right? Not surprisingly, when you get a guaranteed salary to spend other peopleâs money on highly speculative plays, you tend to care less about overpaying for investments. But remember, the VC investment model requires a small number of massive winners to overcome the high failure rate of startups. To do this, they need to make 50 - 150 investments â at just the right time, and just the right price â to generate 1-3 blockbuster companies that produce substantially all the returns. If you invest too early, while you mathematically have the chance for the highest possible upside, there is a ton of risk and it could take 7-10 years to see a return. Invest too late, while most of the risk has been removed, thereâs not much upside left for you to take. But it turns out, thereâs actually a risk/reward sweet spot â which I call the âAlpha Zoneâ â that provides the maximum return for the minimum risk (called the âRisk Adjusted Returnâ). Thatâs why if you can get access to deals in the âAlpha Zoneâ youâve got a real chance at seeing a 3-10x return within a few years⦠And over the longer term, you might even have a shot at those âlife-changing gainsâ youâve heard so much about. But hereâs the problem... At any given moment, thereâs only a finite amount of Alpha Zone investments that can take in a finite amount of money. So what happens when you have billions and billions of dollars chasing after the same opportunities? Itâs really easy to overpay. Thereâs a common saying in real estate: âYou make your money when you buy, not when you sell.â Said another way, it means the best way to make money is to buy something for less than you can sell it. In fact, one of the easiest ways to make money is to have a buyer lined up BEFORE negotiating with the seller. Now I know that âbuy things for less than theyâre worthâ might sound like some straight-up fortune cookie investing advice⦠But too many people get themselves into deals where they overpay, have no margin of safety, and everything has to go perfectly in order to justify the price. This is why I absolutely HATE getting anywhere near Venture Capital style deals that ask you to believe in completely absurd valuations based on a large amount of Hype and FOMO⦠[But man oh man, do I LOVE using my own]([already proven]([Private Equity Cheat Codes when investing my own money to target 5-10x returns in 5 years or less.]( This[Thursday, Oct 12 @ 10am PST,](Iâll reveal the exact playbook Iâm following for investing my own personal money⦠And how you can invest alongside me for as little as $1,000. On this webinar, you will learn⦠- Why I hate venture capital-style investing and refuse to invest in companies led by âvisionary foundersâ working on âbreakthrough technologyâ â Want to know the fastest way to lose all your money investing? Give it to a charismatic tech founder shooting for a 100x return. But if youâre looking to consistently generate 3x, 5x or 10x return on capital, youâll want to use this proven strategy used by private equity firms and bankers. - Where 10x deals REALLY come from â Everyone knows that getting access to the best deals is the key to getting the best returns right? Wrong! No one is just âgiving you accessâ to a great deal. Truth is, great deals are made, not found. And if you want to turn a deal with a 0x return potential into a 10x return potential, all you need to do is solve this one equation. - What Iâm investing my own personal money into (and how you can invest alongside me) â Iâm building a $200m+ high tech manufacturing facility in Texas to go after a $6bn home goods market with virtually ZERO competition. Iâll show you the outlines of a deal Iâve got ~$1m of my own capital in, where Iâve raised another $5m in committed equity capital, and have a line of sight on another $15m in equity and $100m-$150m of debt. The last piece of the puzzle is 400 small â but important â investors to meet the listing requirements for the Nasdaq/NYSE⦠and Iâll show you how you can get one of those 400 spots. [Click here to sign up for my upcoming webinar on Thursday , Oct 12th @ 10am PST]( where Iâll reveal how Iâm targeting consistent 5-10x gains in 5 years or less using these Private Equity Cheat Codes. What Did You Think About Today's Issue? - [âï¸âï¸âï¸ Awesome content.](
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