Your Map to Money Questions Answered

For all those still on the fence about joining the program, here are the most common questions we’ve been getting                                                                                                                                                                                                                                                                                                                                                                                                                 June 09, 2023 [A newsletter about raising capital for early stage growth companies]( On Monday, I officially announced my private, 90-day group coaching program for founder-led companies targeting $100m+ exits… [The]([Â]([Map to Money Bootcamp (click here to sign up)]( As a reminder, tonight at 9 pm Pacific / Midnight Eastern, I’m raising the price from $497 to $797… and will continue to raise the price each week until the 90-day program is $3,000 total. This means today is your last chance to sign up at the lowest possible rate. I’ve had many people ask some version of “will this program work for me?” That’s why today, I’m going to cover the most common questions people have asked. [Click here to sign up for your 90-day trial membership to the Map to Money Bootcamp]( What is a Map to Money? (and why do I need one?) The Map to Money is a combination of three things: ● Strategy: Most people want to go after big-check writers way too soon in the process. That’s why I almost always have founders start with a sub-$5m round with small balance, local investors… and THEN consider going after professional investors once you’ve got traction in your business and experience pitching your deal ● Positioning: In addition to knowing WHO to raise money from, you also need to know what narrative structures work for each type of investor (and what types of bonafides they need to see from you in order to do business with you) ● Offer: Remember that you are selling a financial product called a “security” that has certain terms, features, and expected rates of return. It’s critical to your raise that you understand what your investors are expecting to earn… and if you can deliver on those expectations. Here’s what an actual Map to Money looks like from one of our working sessions on a real deal valued at ~$200m. There’s literally no point in having you go talk to investors until you have one. Seriously, if you don’t have a Map to Money, stop talking about your deal to investors – especially the “good ones.” Why? Because the #1 thing you DO NOT want is to have a “stale listing.” The longer it takes you to complete your round, the harder it gets. Why? Because investors are far more motivated by Hype and FOMO than you think. If other people are putting money into it, they want to put money in too. I call this “Capital Velocity” – the faster you raise money, the faster money comes in. But unfortunately, the reverse is also true: the longer it takes for your deal to raise the funds, the more people will think something is wrong with it. Even worse, the more you start “shopping” the deal to try and raise that money, the more “real” investors will avoid participating in your deal. That’s why it’s crucial to the success of your next raise to make sure you are properly set up to run a highly efficient capital raising process. The Map to Money is your key to running an organized capital-raising process that gets money in as F.A.S.T. as possible. [Click here to sign up for your 90-day trial membership to the Map to Money Bootcamp]( What is the Map to Money Bootcamp? The Map to Money Bootcamp is a new group coaching program I’ve created specifically for founder-led companies targeting what I call a “sexy exit.” This means one of two things: ● Selling the company in a $100m+ M&A transaction, or… ● Taking the company public with AT LEAST a $250m market cap (which would officially make you a “small cap” public company). Regardless of the path you take, chances are, you’re going to need to raise several rounds of capital over the next few years to generate the result you’re looking for. This program is designed to walk you through what it actually takes to build a professional pitch deck, get past gatekeepers and speak to investors who know how to separate good deals from the crap most companies push. To be clear, we can’t legally promise that you WILL make money or raise capital if you join this program… But I’ve had plenty of people come into my programs, reorganize their existing pitch decks into my proven formats, and start raising capital the next day. Your results may vary, but if you are willing to put in the effort, my team is willing to put in the effort to help you. Who is this program for? The Map to Money Bootcamp is for founder-led companies who are ready to take on outside investors to grow their company… But don’t want to have to sacrifice control of the company by taking in “toxic money” from professional investors. Whether you’re looking to raise your first $100k to $1M – or you’ve already tapped out friends and family and you’re ready to graduate and go after larger check writers – this 90-day sprint will show you exactly how to get it done. We have lots of experience working with companies in the following categories: ● Enterprise Software: If you are selling a $100k+ contract to a middle market buyer, we can definitely help you. ● Manufacturing: I’m currently raising $250m for a engineered stone factory. So if you are benefiting from the reshoring, onshoring, friendshoring, whatevershoring… let’s talk ● Transportation and Logistics: I’m currently raising capital for a private jet company that specializes in corporate and celebrity travel. If you sell “moving stuff from one place to another,” I know how these businesses work too. ● Healthcare: I’ve worked with plenty of medical devices companies and healthcare technology companies. I prefer to work with companies that are already generating revenue… but if you have something really amazing that is making it’s way through regulatory processes, let’s talk and see if it’s something we can help you with. [Click here to sign up for your 90-day trial membership to the Map to Money Bootcamp]( Who is this program NOT for? If you fall under one of these categories, then the Map to Money Bootcamp isn’t a good fit for you: ● In desperate need of cash: If you are going to go out of business without an immediate cash infusion, this is not for you. ● No revenue and no pipeline: If you don’t have any revenue coming in – or aren’t close to generating revenue – we’re not going to invent your company, determine product market fit, build out your sales and marketing material… and then also help you raise capital. ● “Small” businesses: We are looking to work with early stage growth companies that can scale to a $100m+ exit. This means we’re not looking to work with marketing agencies, ecomm stores, sales trainers, CPAs, law firms, psychics, palm readers, or any classic “main street” business. The only exception here is if you have a platform company that has successfully executed at least one acquisition as part of a broader roll up strategy. ● Funds: If you are trying to raise a fund of any kind, this is not the program for you. What type of results should I expect? How fast? This is a small group coaching program showing you how to implement the Map to Money. Many of the people who join these small groups wind up becoming friends for life and go on to do business together in all sorts of ways. How fast you get results will largely depend on the quality of your financial offer. But in terms of money hitting your bank account… For whatever reason, when founders come to me looking for capital, they always want to start with the hardest thing possible: getting big check writers from cold outreach. But here’s what I’ve noticed about the vast majority of operating companies I’ve worked with… Before you EVER take your deal out to professional investors, there are a lot of critical tasks you must complete if you want to get the best cost of capital, and otherwise avoid predatory deal terms. Not to mention, there’s a LOT of low-effort/high-impact strategies you can start implementing today that can generate anywhere between $10,000 - $100,000 in additional revenue or costs savings. We call this the “Optimize” phase of the capital raising process. Assuming you’re a good fit for our program, you’ll make 10x-100x the cost of admission from just this part of the program. [Click here to join the program now.]( And like I said, instead of asking you to hire an expensive MBA to help you do some basic financial engineering to juice your numbers a bit and make the deal look more attractive… I’m going to give you access to some of my very best internal training programs to help you find the easiest money in your business. These are basic – but powerful – money moves like: ● How to Raise Your Prices WITHOUT Losing Customers: One of the easiest ways to make more money is also the simplest. Charge more for what you’re doing right now. But there’s a right way and a wrong way to raise your prices. ● Top-grading/firing Employees: When was the last time you looked at your payroll and determined if you had the right people working at the right price? I know it’s hard to let people go sometimes, but every dollar counts, and should be deployed into the very best people you can hire. ● Cost Analysis: There are some things you’re paying for that are expensive and have little benefit to your business model, and I can say with confidence that my cost analysis people can spot those inefficiencies in minutes. Also called cost-benefit analysis, this is the process of running some numbers on the return-on-investment you’re getting from your current spend. We can rapidly eyeball everything from SaaS-costs to Transaction-fees, and turn that into retained earnings. And a whole lot more! Want to know what all of these things have in common? A basic assumption driven financial model that allows you to think about your business the way a real investor would… And then start building enterprise value in the way investors will happily write checks for. How is the program structured? What things are we going to work on and build? In the first 30 days of the program we’re going to focus on what the Map to Money is and how to optimize your current business to get the “easy money” first. After that, we’ll start building your marketing materials for your capital raising program. There are 6 key elements to a winning pitch deck: #1: Origin Story Can you tell someone your life story, how you got into your business and what credibility you have in 2 minutes or less? Don’t worry if you can’t, most other people are terrible at doing this, too. But if you’re going to make a capital raising pitch, you need to get this dialed in. That’s something I can do with my eyes closed – not because I’m smart but because I’m using a proven template you can use to write your own. With the Origin Story, you control the narrative about who you are and why you’re the right person to run your company. #2: Warm Email Outreach In reality, everyone with the potential & means to help fund your deal should be on your warm email outreach list. Because if you can’t convince them to take a chance on you, how in the world are you going to convince a stranger? By starting out with Warm Email Outreach, you help control the outcome of your capital raise by going out to the people most likely to take a risk on you in the early stages - the people who already know, like and trust you. Other people will follow them in. #3: 3-Page Teaser In order to be able to pitch someone your deal, you need to get in the room first. That’s where the 3-Page Teaser comes in. I already showed you one above. The 3-Page Teaser allows you to control the initial narrative about your deal - giving just enough information to generate interest, but not so much they try to evaluate the deal before you even present it. #4: Financial Offer (Window Sticker) When you’re going for your first (and sometimes even your second or third) round, you’re probably not going to have a fully stress-tested financial model with 3 to 5-year pro forma statements that deliver accuracy and certainty to investors. But no matter what level of capital raising you’re at, you MUST present your financial offer in a crystal clear way. What financial security are you selling me? If there’s even a shred of confusion or doubt with potential investors, you’re toast. The Financial Offer is ALL about control - you’re laying out in a crystal clear way the terms of the deal you’ll accept. #5: 8-Slide Pitch Deck If you simply walk onto a Zoom there thinking you can tell your story and win them over with a random set of slides and a “Change the World”-story, they’ll bulldoze you into the ground and laugh about it over lunch. The 8-slide pitch deck is how you avoid that. It gives you the key elements you need to present a financial offer that will get any-stage investors saying “tell me how”. The 8-Slide Pitch Deck is the ultimate control stone - for a few minutes you control the entire room … commanding authority and attention while you layout exactly why this is a deal your potential investors should be in. #6: Your Unique Mechanism If you haven’t heard of this one, I’m not surprised. It’s not included in the pitch templates most firms will give you and tell you to use. When you have a Unique Mechanism, it gives you control over the narrative and what makes your company and your deal one to pay attention to. [Click here to sign up for your 90-day trial membership to the Map to Money Bootcamp]( What Happens When I Order? When you become a member of Map to Money Bootcamp, you are going to get access to a private membership website with all of the training material in the program… Plus, you’ll have access to AT LEAST two live group coaching calls per week with me and my team of coaches. (Calls are on Thursday @ 10am Pacific, Friday @ noon Pacific time). Recordings will get loaded to the members area. We will be running the onboarding call for everyone who signs up this week, early next week. What is the time commitment? I’m going to assume that if you’re joining this program, raising capital in Q3/Q4 of this year is a priority for you. However, I also understand that you’re also busy running your company and don’t have unlimited time to sit around on webinars doing nothing. Ideally, you should be able to stay on track with a ~5 hour per week commitment which includes attending calls, doing work, and getting feedback on hot seats (And yes, you can make your staff do some of the homework). Our goal is to help you get the best possible results in the shortest time frame possible. We’ll do whatever we can to get you there, but at the end of the day, we can’t do it for you. How much is it? I fully intend on making this 90-day program $1,000/month to attend. But because the financial markets are challenging everyone and are in complete disarray, I’m doing my part to make this program accessible to as many founder-led companies as possible. [Instead of $3,000 for the 90-day program, you only pay $497 if you order before this offer ends tonight.]( In the first 90 days you’ll be part of the Map to Money Bootcamp and after that, your membership continues in our Pitch Mastery program where you’ll get on-going support until you complete the program objectives. When we launch the next cohort of the Map to Money Bootcamp in 3 months, this will be a $2-$3k program. Do I get any bonuses for joining today? Yes! In addition to the Map to Money Bootcamp content + live calls, you’ll also get access to: ● Velocity Live Recordings ($2,997 value) - Gain instant access to transformative content from Velocity Live, including keynote presentations, real-time feedback on pitches, and valuable templates for your pitch deck. (Currently Available) ● Pitch Mastery 2.0 ($1,997 value) - Whether you're familiar with 'Pitch Anything' or not, our S.T.R.O.N.G. Method empowers you to present compelling ideas and close more deals, enhancing your business interactions and even making them enjoyable. ● Cold Email Outreach ($997 value) - Overcome the intimidation of cold outreach with our specially designed program, guiding you in catching attention, crafting compelling emails, bypassing gatekeepers, and effectively emailing investors. ● Pitch Anything Edge (Priceless) - Want to see what PROVEN professional pitch decks look like? We’ll give you access to a complete set of templates and swipes you can use to model and create your own pitch deck. You get access to all of this today when you start your 90-day trial to the Map to Money Bootcamp. [Click here to sign up for your 90-day trial membership to the Map to Money Bootcamp]( Can I invite other members of my team to participate? Yes! If you’d like to have a few members of your team join the program with you, we always recommend doing that. Please hit reply and let us know how many members you’d like to add and we’ll set you up with a special group rate for your company. What is the refund policy? If you don’t have $497, please don’t sign up for this program. Like, seriously, if that amount of money is going to cause you stress, this is not for you. Pretty much the entire cost of admission goes straight to our coaching staff and covering facility operations. But the most important element of a good working relationship is that everyone has skin in the game and are working together in good faith. We love working with kick ass founders to help them achieve their business goals. But here’s the thing. We’re not going to work harder on your business than you are. With that said, our team is very motivated to work with people who are putting in the work. If for any reason, we’re just not a good fit to work together and this relationship doesn’t make sense, we’ll refund your money and wish you well. [Click here to sign up for your 90-day trial membership to the Map to Money Bootcamp]( Have another question we didn’t answer? Hit reply and let me know what’s keeping you from signing up today. Share Pitch Anything Playbook You currently have 0 referrals, only 1 away from receiving The 16-Slide Magic Pitch Deck. [The 16-Slide Magic Pitch Deck]( [Click to Share]( Or copy and paste this link to others: [fb]( [tw]( [ig]( [yt]( [in]( Update your email preferences or unsubscribe [here]( © Intersection Capital, LLC 2443 Impala Drive Carlsbad, California 92010, United States [[beehiiv logo]Powered by beehiiv](