Inside TikTok Fundraising Success

Plus, philanthropy works to secure the 2024 election; and a roundup of major grants ADVERTISEMENT [Philanthropy Today Logo]( You can also [read this newsletter on the web](. Or, if you no longer want to receive this newsletter, [unsubscribe](. SOCIAL MEDIA [Dogs, Octopuses, and Cash: Two TikTok Fundraising Success Stories]( By Rasheeda Childress [STORY IMAGE]( Animal organizations have turned to the popular video-sharing platform to connect with fans and raise money. ADVERTISEMENT 2024 TRENDS [It’s Election Season. Here’s How Philanthropy Is Working to Secure the Vote.]( By Alex Daniels [STORY IMAGE]( Foundations and donors are aiming to bring down the thicket of barriers to a representative, unmanipulated vote. Check out the rest of our [special report]( on the most important trends shaping philanthropy and the nonprofit world. GRANTS ROUNDUP [Duke Endowment Awards $75 Million to 3 Universities in North and South Carolina]( By M.J. Prest [STORY IMAGE]( Also, the Helmsley Charitable Trust gave $17.6 million to back programs for homeless New Yorkers with serious health needs, and the new Adobe Film & TV Fund will award $6 million to help filmmakers from underrepresented backgrounds find careers in entertainment. WEBINARS [February 8 at 2 p.m. ET | Register Now]( [STORY IMAGE]( More nonprofits are relying on major gifts to hit fundraising goals, as giving at lower levels ebbs. Whether you want to attract new donors or inspire greater giving among current supporters, join us for Proven Strategies for Connecting with Major Donors. You’ll learn directly from two veteran fundraisers which strategies are working best in the current climate to attract support from wealthy individuals, proven ways to keep them in the fold, and how to deepen ties with them in the year ahead. SPONSOR CONTENT | Amazon Business [3 Ways Nonprofits Are Saving Money This Year]( ONLINE FORUMS [January 30 at 2 p.m. ET | Register Now]( [STORY IMAGE]( Start the new year with insights from the Chronicle. Join CEO Stacy Palmer and a panel of reporters for Key Nonprofit Trends to Watch in 2024. They’ll explore the fundraising outlook for the year ahead, steps nonprofits are taking to solve hiring and retention challenges, the future of trust-based philanthropy, and the ways nonprofits and foundations are navigating the impact of last year’s Supreme Court affirmative action decision. Learn from the seasoned journalists who cover these issues: Rasheeda Childress, Alex Daniels, and Jim Rendon. SUBSCRIBE TO THE CHRONICLE Enjoying the newsletter? [Subscribe today]( for unlimited access to nonprofit news and analysis. Nonprofit News From Elsewhere Online After a tide of “rage donations” in the wake of the Supreme Court’s Dobbs decision, abortion funds across the country are hitting pause or cutting back their services, as contributions drop and demand soars, particularly from people in states where the procedure is banned. ([Stat]( - [Background from the Chronicle on abortion]( Some cities are trying to stop charities from holding unsanctioned food giveaways to homeless people, saying the events can leave behind garbage, drug paraphernalia, and human waste, while defenders of the giveaways say officials are simply trying to keep homeless people out of sight. ([Forbes]( Background from the Chronicle: - [Federal Food Assistance Cuts Should Spur Charities to Rethink How They Feed Families]( More News - How The Superrich, Like Walmart’s Waltons, Get Richer by Using Trusts to Give to Charity and Save on Tax ([Business Insider]( - Proposed Federal Law Would Put Limits on Use of $50 Billion in Opioid Settlements ([NPR]( - How a Nonprofit Dramatically Lowered HIV Rates Among Boston’s Homeless Population ([WGBH]( - Reflecting On Your Legacy Could Make You More Philanthropic, New Research Finds ([Phys.org]( - Orange County, Calif., Supervisor Quietly Routed Millions More To His Daughter’s Group ([LAist]( - Former Orphanage Founder in Haiti Faces Federal Charges of Sexually Abusing Minors ([Associated Press]( - Oliver North Says NRA Reacted to Misconduct Allegations Like a ‘Circular Firing Squad’ ([Associated Press]( - Bills Fans Support Tyler Bass by Donating to Local Animal Charity ([Sports Illustrated]( - Dexter Scott King, Younger Son of Martin Luther King Jr. and Longtime Leader of the King Center, Dies at 62 ([New York Times]( Big Gifts - Pittsburgh’s Carnegie Science Center Changing Its Name After $65 Million Donation ([WTAE]( - University of Texas McCombs Department of Management Renamed After $25M Gift. Here’s Who Made the Donation. ([Austin American-Statesman]( - Airbnb Donates $10 Million to 120 Nonprofits on 6 Continents Through Its Unusual Community Fund ([Associated Press]( Note: In the links in this section, we flag articles that only subscribers can access. But because some journalism outlets offer a limited number of free articles, readers may encounter barriers with other articles we highlight in this roundup. SPONSOR CONTENT | NewsMatch [How Funders Support Journalism with Ease and Precision]( Our society’s need for trusted journalism has never been stronger – that’s where independent, nonprofit news comes in. EDITOR'S PICKS OPINION | WHAT WE'VE LEARNED [My Organization Nixed Trust-Based Philanthropy. Here’s What We Discovered.]( By Dan Goldenberg [STORY IMAGE]( Without accountability, the author found, trust-based philanthropy is little more than a feel-good exercise. 2024 TRENDS [Presidential Election Years Mean Louder News Cycles. Here’s How Fundraisers Can Cut Through the Noise]( By Emily Haynes [STORY IMAGE]( Election years can be challenging for nonprofit fundraisers — and some are already bracing for an uphill climb. 2024 TRENDS [Has the Giving Crisis Reached the Point of No Return?]( By Rasheeda Childress [STORY IMAGE]( The giving crisis is finally beginning to hit nonprofits where it hurts — the pocketbook. But organizations are fighting to win back everyday donors. ADVERTISEMENT RECOMMENDED WEBINAR [Join our webinar]( — Charities’ dependence on wealthy donors is growing as giving at lower levels ebbs. Women continue to influence big giving and now wealthy millennial and Gen Z households are making their mark. How are big-gift fundraisers successfully cultivating donors? Are economic pressures causing any shifts in strategy? Join us on Thursday, February 8, at 2 p.m. Eastern for a 75-minute webinar to learn directly from fundraising leaders about the outlook for 2024 and how best to connect with wealthy donors in the year ahead. [Register now.]( JOB OPPORTUNITIES [Apply today](http://). [Associate Vice President of Advancement]( Adelphi University [Director of Development]( Marillac St. Vincent [Partnership Officer]( Broadway Cares/Equity Fights AIDS [Director of Advancement]( Brooklyn Friends School [Director of Development, Land & Water Conservation, Outdoor Recreation]( Southern Appalachian Highlands Conservancy [Search other jobs.]( [Chronicle of Philanthropy Logo]( This newsletter was sent to {EMAIL}. [Read this newsletter on the web](. [Manage]( your newsletter preferences, [stop receiving]( this email, or [view]( our privacy policy. © 2024 [The Chronicle of Philanthropy]( 1255 23rd Street, N.W. Washington, D.C. 20037